Business Research : A Practical Guide for Undergraduate and Postgraduate Students

by Collis, Jill; Hussey, Roger

Edition: 3rd

ISBN13: 9781403992475

ISBN10: 1403992479

Format: Paperback

Pub. Date: 2009-03-15

Publisher(s): Palgrave Macmillan

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Summary

Business research requires a hands-on, practical approch. You need to know the most efficient and effective way of collecting, analysing and presenting data while maintaining academic rigour.

Author Biography

JILL COLLIS is a Senior Lecturer in Accounting at Kingston University Business School.
ROGER HUSSEY is Dean of the Odette Business School at University of Windsor, Canada.

List of Figures	p. x
List of Tables	p. xii
Preface to the Third Edition	p. xv
Acknowledgements	p. xvi
Understanding' research	p. 1
Introduction	p. 3
Nature and purpose of business research	p. 3
Classifying research	p. 4
Academic levels of research	p. 9
Overview of the research process	p. 10
Developing a research strategy	p. 12
Characteristics of good research	p. 15
Conclusions	p. 16
Activities	p. 16
Progress test	p. 16
Making academic decisions	p. 19
Introduction	p. 21
General entry requirements for degree programmes	p. 21
General standards for research at different levels	p. 22
Choosing an institution	p. 26
Employability	p. 28
Supervision	p. 29
Conclusions	p. 33
Activities	p. 33
Progress test	p. 34
Dealing with practical issues	p. 35
Introduction	p. 37
Funding the research	p. 37
Knowledge, skills and personal qualities	p. 38
Generating a research topic	p. 40
Negotiating access	p. 43
Ethical issues	p. 45
Planning and administration	p. 47
Conclusions	p. 51
Activities	p. 52
Progress test	p. 52
Identifying your research paradigm	p. 53
Introduction	p. 55
The two main paradigms	p. 55
Assumptions of the main paradigms	p. 58
Comparing the two main paradigms	p. 61
Pragmatism	p. 66
Conclusions	p. 67
Activities	p. 68
Progress test	p. 69
Choosing a methodology	p. 71
Introduction	p. 73
Link between paradigm and methodology	p. 73
Methodologies associated with positivism	p. 74
Methodologies associated with interpretivism	p. 78
Traingulation	p. 85
Conclusions	p. 85
Activities	p. 86
Progress test	p. 87
Searching and reviewing the literature	p. 89
Introduction	p. 91
Searching the literature	p. 91
Referencing	p. 96
Reviewing the literature	p. 100
Avoiding plagiarism	p. 103
Conclusions	p. 104
Activities	p. 105
Progress test	p. 107
Writing your research proposal	p. 109
Introduction	p. 111
Overview of research design	p. 111
The research problem	p. 112
Purpose of the research	p. 115
The research questions	p. 117
Writing the research proposal	p. 121
Conclusions	p. 129
Activities	p. 138
Progress test	p. 139
Collecting qualitative data	p. 141
Introduction	p. 143
Overview of qualitative data collection	p. 143
Interviews	p. 144
Protocol analysis	p. 148
Repertory grid technique	p. 150
Diary methods	p. 152
Obseŕvation	p. 153
Focus groups	p. 155
Grounded theory	p. 157
Conclusions	p. 158
Activities	p. 159
Progress test	p. 159
Analysing qualitative data	p. 161
Introduction	p. 163
Overview of qualitative data analysis	p. 163
Quantifying methods	p. 164
Main issues in non-quantifying methods	p. 166
General approaches	p. 169
Quasi-judicial method	p. 174
Methods based on personal construct theory	p. 175
Grounded theory	p. 179
Evaluating the analysis	p. 183
Conclusions	p. 183
Activities	p. 183
Progress test	p. 184
Collecting data for statistical analysis	p. 185
Introduction	p. 187
Overview of data collection in a positivist Study	p. 187
Vairables	p. 188
Data collection methods	p. 191
Designing questions	p. 198
Coding questions	p. 207
Sampling methods	p. 209
Conclusions	p. 213
Activities	p. 214
Progress test	p. 216
Appendix	p. 218
Analysing data using descriptive statistics	p. 219
Introduction	p. 221
Statistics	p. 221
Getting started with SPSS	p. 222
Frequency distributions	p. 230
Measuring central tendency	p. 240
Measuring dispersion	p. 244
Normal distribution	p. 247
Conclusions	p. 252
Activities	p. 253
Progress test	p. 253
Analysing data using inferential statistics	p. 255
Introduction	p. 257
Planning the analysis	p. 257
Test of difference	p. 260
Tests of association	p. 263
Correlation	p. 267
Linear regression	p. 273
Time series analysis	p. 279
Conclusions	p. 287
Activities	p. 288
Progress test	p. 289
Writing up the research	p. 291
Introduction	p. 293
Planning the research report	p. 293
Structure and content	p. 298
Presenting qualitative and quantitative data	p. 306
General standards	p. 312
Getting published	p. 315
Conclusions	p. 318
Activities	p. 318
Troubleshooting	p. 321
Introduction	p. 322
Getting started	p. 322
Managing the process	p. 323
Identifying a topic and/or a research problem or issue	p. 323
Making a preliminary plan of action	p. 323
Finding a theoretical framework	p. 324
Writing the proposal	p. 324
Deciding the methodology	p. 325
Searching and reviewing the literature	p. 325
Collecting research data	p. 326
Organizing qualitative research data	p. 326
Analysing the research data	p. 327
Structuring the dissertation or thesis	p. 327
Writing the dissertation or thesis	p. 327
Dealing with writer's block	p. 328
Achieving the standards	p. 329
Eleventh-hour strategies for writing up	p. 329
Glossary	p. 331
References	p. 343
Index	p. 353
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Business Research : A Practical Guide for Undergraduate and Postgraduate Students

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Summary

Author Biography

Table of Contents

Business Research : A Practical Guide for Undergraduate and Postgraduate Students

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