Summary
Learners new to the hospitality and tourism field will benefit from the experienced educators and ex-industry employers who created the cases compiled in this unique book. The virtual exposure found in its case study experiences will enhance careers in hospitality and tourism fields.Twenty-three interesting cases in the businesses of food service, lodging, resort and club management, and tourism provide readers with insight to various management styles as well as to the versatility necessary for managing in the industry. The book also contains case objectives and outcomes.Forindividuals interested in working in the hospitality and tourism industry.
Table of Contents
| Introduction |
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vii | |
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Cases in Food Service Management |
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1 | (40) |
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Menu Extensions in a Fast Food Operation |
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3 | (3) |
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The Waitress with a Nose Ring |
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6 | (2) |
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Menu Changes Resulting from Food Delivery Shortages |
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8 | (2) |
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The Case of the Excessively Busy Line Cook |
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10 | (2) |
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The Redesign of a School Cafeteria |
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12 | (5) |
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The Employee Whose Personal Habits Defy Sanitation Guidelines |
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17 | (2) |
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Marketing Ingenuity and Product Development |
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19 | (6) |
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25 | (5) |
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The Buses Are Coming! A Management Planning Case Study |
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30 | (4) |
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34 | (7) |
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Cases in Lodging Management |
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41 | (34) |
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Leadership Expectations at the Benson Hotel |
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43 | (5) |
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Labor Productivity: A Hotel Case Study |
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48 | (5) |
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Partnership Marketing: The Forte Hotels Exemplar |
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53 | (5) |
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Hotel Recruitment in a Rural Environment: Making Lemonade from Lemons |
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58 | (5) |
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Franchise Services Evaluation |
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63 | (5) |
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The Madison Hotel in Memphis: A Case Study in the Creation and Development of a Boutique Hotel |
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68 | (7) |
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Cases in Resort and Club Management |
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75 | (18) |
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A Fresh Start at the Rainbow Golf Resort |
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77 | (3) |
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Blue Thistle Country Club |
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80 | (11) |
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Work Morale and Motivation |
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91 | (2) |
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93 | (2) |
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The Adirondacks: Human and Nature Tourism Partnership |
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95 | (4) |
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Developing Jordanian Tourism Products and Services |
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99 | (5) |
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Mount Evans Scenic Byway: Is It Being Loved to Death? Or Is This a Business Opportunity? |
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104 | (6) |
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Border Tourism Synergies in the North Country: New York and Quebec |
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110 | |
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Excerpts
"Cases in Hospitality and Tourism Management is a compilation of cases contributed by authors from around the world. Students encounter real-life situations that enhance their learning experience. Organized by industry segment, the book's cases examine planning, human resources, marketing, menu management, product development, financial management, franchises, resorts, clubs, productivity, employee motivation, leadership, and other topics. Questions at the end of each case stimulate critical-thinking and decision-making skills."--BOOK JACKET.
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