The Complete MBA For Dummies®

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Format: Paperback
Pub. Date: 2000-03-01
Publisher(s): For Dummies
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Summary

If you work in a business, a nonprofit organization, or for the government, chances are you've considered getting a Masters of Business Administration (MBA) degree. If you want to get ahead in your organization or just do a better job, obtaining an MBA is one of the best ways to do just that. But is it the degree that makes a difference, or is there something else at work here? Although that piece of paper with your name and the words "Masters of Business Administration" mean a lot, what's even more important are the things that you learn during the course of your MBA studies.The Complete MBA for Dummies is full of useful information, tips, and checklists that you can use to lead, manage, or participate- at a high level of competence -in any business. And if you already have your MBA, you'll find that this book is a handy refresher and reference that can be used wherever you go.Written in a fun, easy-to-access format, The Complete MBA for Dummi es presents and explains the very same information that you would encounter in a typical MBA program in any high-quality business school today. Whether it's strategic planning, management, accounting, finance, marketing, negotiation, or any other core MBA topic, you'll find it here. For a fraction of the amount you would pay to get your MBA, this book provides you with an easily understandable road map to today's most innovative and effective business techniques and strategies, including how to: Motivate employees and build great teams Understand financial fundamentals Create effective marketing plans Come out ahead in negotiations Examine management trends Make the Internet work for you Apply effective risk management techniques in business Business isn't just for managers anymore. The Complete MBA for Dummies provides you with the very best ideas, concepts, and tools taught in today's top business schools. Apply them, and you will see a noticeable difference in your everyday business dealings.

Author Biography

Dr. Kathleen Allen coordinates the Undergraduate Entrepreneur Program at the USC Marshall Business School and is the author of several books on entrepreneurship. Peter Economy's other books include Better Business Meetings.

Table of Contents

Introduction 1(7)
Part I: The New, Improved World of Business 7(68)
If Your Business Hasn't Changed Lately, It Probably Should!
9(12)
Information Technology: The New Competitive Advantage
21(14)
Global Business: Fun and Profit in Katmandu
35(18)
Look into Your Crystal Ball and Do Some Strategic Planning
53(22)
Part II: Managing a Business in the New World 75(78)
Managing Is Hard; Leading Is Even Harder
77(20)
Carrots and Sticks: The Ins and Outs of Motivating Employees
97(20)
Hiring and Firing: How to Get Good Employees and Keep Them
117(20)
One for All and All for One: Building Teams That Really Work
137(16)
Part III: Money: What You Don't Know Will Hurt You 153(84)
All You Ever Wanted to Know about Accounting
155(18)
Working Your Way through Financial Statements
173(12)
Deciphering the Mysteries of Financial Planning and Analysis
185(18)
It Takes Money to Make Money
203(18)
Understanding Stocks and Bonds
221(16)
Part IV: Marketing in the New World 237(68)
You Are Nothing Without a Customer
239(18)
Focusing Your Efforts with a Marketing Plan
257(20)
Does Anyone Really Pay Attention to Advertising and Promotion?
277(14)
The New World of Selling
291(14)
Part V: Other Important Stuff 305(60)
Manufacturing and Distribution: Technology Makes the Difference
307(12)
The Ins and Outs of Risk Management
319(18)
In Business, Everything Is a Negotiation
337(14)
Some Basic Entrepreneurial Economics
351(14)
Part VI: The Part of Tens 365(24)
Ten Biggest Mistakes Managers Make
367(6)
Ten Creative Ways to Market Your Products and Services
373(6)
Ten Best Free Business Resources
379(4)
Ten Steps to Improve Your Cash Flow --- Now!
383(6)
Index 389

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