Summary
If you work in a business, a nonprofit organization, or for the government, chances are you've considered getting a Masters of Business Administration (MBA) degree. If you want to get ahead in your organization or just do a better job, obtaining an MBA is one of the best ways to do just that. But is it the degree that makes a difference, or is there something else at work here? Although that piece of paper with your name and the words "Masters of Business Administration" mean a lot, what's even more important are the things that you learn during the course of your MBA studies.The Complete MBA for Dummies is full of useful information, tips, and checklists that you can use to lead, manage, or participate- at a high level of competence -in any business. And if you already have your MBA, you'll find that this book is a handy refresher and reference that can be used wherever you go.Written in a fun, easy-to-access format, The Complete MBA for Dummi es presents and explains the very same information that you would encounter in a typical MBA program in any high-quality business school today. Whether it's strategic planning, management, accounting, finance, marketing, negotiation, or any other core MBA topic, you'll find it here. For a fraction of the amount you would pay to get your MBA, this book provides you with an easily understandable road map to today's most innovative and effective business techniques and strategies, including how to: Motivate employees and build great teams Understand financial fundamentals Create effective marketing plans Come out ahead in negotiations Examine management trends Make the Internet work for you Apply effective risk management techniques in business Business isn't just for managers anymore. The Complete MBA for Dummies provides you with the very best ideas, concepts, and tools taught in today's top business schools. Apply them, and you will see a noticeable difference in your everyday business dealings.
Author Biography
Dr. Kathleen Allen coordinates the Undergraduate Entrepreneur Program at the USC Marshall Business School and is the author of several books on entrepreneurship. Peter Economy's other books include Better Business Meetings.
Table of Contents
Introduction |
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1 | (7) |
Part I: The New, Improved World of Business |
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7 | (68) |
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If Your Business Hasn't Changed Lately, It Probably Should! |
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9 | (12) |
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Information Technology: The New Competitive Advantage |
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21 | (14) |
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Global Business: Fun and Profit in Katmandu |
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35 | (18) |
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Look into Your Crystal Ball and Do Some Strategic Planning |
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53 | (22) |
Part II: Managing a Business in the New World |
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75 | (78) |
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Managing Is Hard; Leading Is Even Harder |
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77 | (20) |
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Carrots and Sticks: The Ins and Outs of Motivating Employees |
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97 | (20) |
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Hiring and Firing: How to Get Good Employees and Keep Them |
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117 | (20) |
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One for All and All for One: Building Teams That Really Work |
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137 | (16) |
Part III: Money: What You Don't Know Will Hurt You |
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153 | (84) |
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All You Ever Wanted to Know about Accounting |
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155 | (18) |
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Working Your Way through Financial Statements |
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173 | (12) |
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Deciphering the Mysteries of Financial Planning and Analysis |
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185 | (18) |
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It Takes Money to Make Money |
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203 | (18) |
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Understanding Stocks and Bonds |
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221 | (16) |
Part IV: Marketing in the New World |
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237 | (68) |
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You Are Nothing Without a Customer |
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239 | (18) |
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Focusing Your Efforts with a Marketing Plan |
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257 | (20) |
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Does Anyone Really Pay Attention to Advertising and Promotion? |
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277 | (14) |
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291 | (14) |
Part V: Other Important Stuff |
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305 | (60) |
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Manufacturing and Distribution: Technology Makes the Difference |
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307 | (12) |
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The Ins and Outs of Risk Management |
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319 | (18) |
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In Business, Everything Is a Negotiation |
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337 | (14) |
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Some Basic Entrepreneurial Economics |
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351 | (14) |
Part VI: The Part of Tens |
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365 | (24) |
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Ten Biggest Mistakes Managers Make |
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367 | (6) |
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Ten Creative Ways to Market Your Products and Services |
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373 | (6) |
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Ten Best Free Business Resources |
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379 | (4) |
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Ten Steps to Improve Your Cash Flow --- Now! |
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383 | (6) |
Index |
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389 | |