Contemporary Business, 19th Edition [Rental Edition]

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Edition: 19th
Format: Paperback
Pub. Date: 2021-08-17
Publisher(s): Wiley Rental
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Table of Contents

Chapter 1: The Changing Face of Business 

Chapter 2: Economic Challenges Facing Business Today 

Chapter 3: International Business and Competing in World Markets

Chapter 4: Business Ethics and Social Responsibility 

Chapter 5: Small Business and the Legal Forms of Business Ownership

Chapter 6: Entrepreneurship and Starting a Business

Chapter 7: Management, Leadership, and the Internal Organization 

Chapter 8: Human Resource Management: From Recruitment to Labour Relations 

Chapter 9: Top Performance through Empowerment, Teamwork, and Communication 

Chapter 10: Production and Operations Management 

Chapter 11: Using Technology to Manage Information

Chapter 12: Customer-Driven Marketing 

Chapter 13: Product and Distribution Strategies

Chapter 14: Promotion and Pricing Strategies 

Chapter 15: Trends in E-Commerce

Chapter 16: Understanding Accounting and Financial Statements 

Chapter 17: The Financial System and Investing

Chapter 18: Financial Management

APPENDIX A: Business Law

APPENDIX B: Insurance and Risk Management 

APPENDIX C: Personal Financial Planning 

APPENDIX D: Developing a Business Plan 

APPENDIX E: Careers in Business Today

APPENDIX F: Launching Your Career

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