Acknowledgments |
|
ix | |
Introduction |
|
1 | (2) |
Tips for the Trainer |
|
3 | (8) |
Tips for the Student |
|
11 | (10) |
|
PART I Putting Your Best Face Forward |
|
|
|
Taking Baby Steps: The Basics |
|
|
21 | (22) |
|
Step 1: First Impressions Matter |
|
|
26 | (2) |
|
|
28 | (2) |
|
Step 3: Attitude Is Everything |
|
|
30 | (3) |
|
Step 4: Doing the Right Thing: Ethical Issues |
|
|
33 | (4) |
|
|
37 | (1) |
|
|
38 | (1) |
|
|
39 | (2) |
|
|
41 | (2) |
|
Tossing the Ball Back and Forth: Effective Communication |
|
|
43 | (28) |
|
Step 1: Saying What You Mean and Meaning What You Say |
|
|
48 | (2) |
|
Step 2: What You Don't Say: Nonverbal Communication |
|
|
50 | (2) |
|
Step 3: Putting Words Together: Grammar Usage |
|
|
52 | (2) |
|
Step 4: Asking the Correct Questions and Answering the Questions Correctly |
|
|
54 | (4) |
|
Step 5: When the Customer Says No |
|
|
58 | (2) |
|
Step 6: Listening Actively |
|
|
60 | (3) |
|
|
63 | (2) |
|
|
65 | (2) |
|
|
67 | (2) |
|
|
69 | (2) |
|
Jumping in with Both Feet: Relationship Building |
|
|
71 | (32) |
|
Step 1: Establishing Rapport |
|
|
78 | (3) |
|
Step 2: Interacting Positively with Customers |
|
|
81 | (2) |
|
Step 3: Identifying Customers' Needs |
|
|
83 | (2) |
|
Step 4: Making the Customer Feel Valued |
|
|
85 | (2) |
|
Step 5: Maintaining Ongoing Relationships |
|
|
87 | (2) |
|
Step 6: Different Strokes: Handling Different Types of Customers |
|
|
89 | (5) |
|
|
94 | (2) |
|
|
96 | (3) |
|
|
99 | (1) |
|
|
100 | (3) |
|
PART II Putting Your Customers First |
|
|
|
Seeing Eye to Eye: Face-to-Face Contacts |
|
|
103 | (18) |
|
Step 1: Saying Hello: Greeting the Customer |
|
|
109 | (2) |
|
Step 2: Between Hello and Goodbye: Helping the Customer |
|
|
111 | (2) |
|
Step 3: Saying Goodbye: Ending the Interaction |
|
|
113 | (4) |
|
|
117 | (1) |
|
|
118 | (1) |
|
|
119 | (1) |
|
|
120 | (1) |
|
Saying It with a Smile: Telephone Contacts |
|
|
121 | (22) |
|
Step 1: Putting Your Best Ear Forward |
|
|
126 | (2) |
|
Step 2: Saying Hello: The Opener |
|
|
128 | (2) |
|
Step 3: Between Hello and Goodbye: Helping the Customer |
|
|
130 | (4) |
|
Step 4: Saying Goodbye: The Closer |
|
|
134 | (3) |
|
|
137 | (1) |
|
|
138 | (2) |
|
|
140 | (1) |
|
|
141 | (2) |
|
Looking Before You Leap: E-commerce Contacts |
|
|
143 | (18) |
|
Step 1: What Does the E-customer Expect? |
|
|
147 | (2) |
|
Step 2: Hanging the Open Sign: Being Accessible |
|
|
149 | (2) |
|
Step 3: Writing What You Mean: E-mail Communication |
|
|
151 | (3) |
|
Step 4: Speaking Around the World: Cross-Cultural Etiquette |
|
|
154 | (1) |
|
|
155 | (1) |
|
|
156 | (2) |
|
|
158 | (1) |
|
|
159 | (2) |
|
Calming the Storm: Difficult Customer Contacts |
|
|
161 | (30) |
|
Step 1: What Is Going on: Determine the Reason |
|
|
167 | (3) |
|
Step 2: What Caused It: Identify the Root Cause of the Problem |
|
|
170 | (3) |
|
Step 3: What Can I Do: Rectify the Situation |
|
|
173 | (3) |
|
Step 4: What Can I Say: Acknowledge the Problem |
|
|
176 | (3) |
|
Step 5: What Needs to Be Done: Fix What Needs to Be Fixed |
|
|
179 | (4) |
|
|
183 | (1) |
|
|
184 | (3) |
|
|
187 | (1) |
|
|
188 | (3) |
|
PART III Putting It All Together |
|
|
|
Hitting the Ground Running: Ready, Set, Go |
|
|
191 | (6) |
|
Being the Best You Can Be: The Total Package |
|
|
197 | (6) |
|
|
200 | (3) |
Index |
|
203 | |