E-Commerce : Business, Technology, Society
by Laudon, Kenneth C.; Traver, Carol G.Edition: 2nd
Format: Hardcover
Pub. Date: 2003-08-01
Publisher(s): Addison-Wesley
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Summary
E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
Table of Contents
| Auctions, Portals, and Communities | p. 724 |
| Sam's Club: From Big Box to Big Auction | p. 725 |
| Auctions | p. 727 |
| Defining and Measuring the Growth of Auctions and Dynamic Pricing | p. 728 |
| Why Are Auctions So Popular? Benefits and Costs of Auctions | p. 729 |
| Insight on Society: Amazon Tries Dynamic Pricing | p. 730 |
| Benefits of Auctions | p. 731 |
| Risks and Costs of Auctions for Consumers and Businesses | p. 733 |
| Market-Marker Benefits: Auctions as an E-commerce Business Model | p. 734 |
| Types and Examples of Auctions | p. 735 |
| Internet Auction Basics | p. 735 |
| Types of Auctions | p. 737 |
| Auction Solution Providers for Business | p. 744 |
| When to Use Auctions (and for What) in Business | p. 744 |
| Seller and Consumer Behavior at Auctions | p. 747 |
| Seller Profits: Arrival Rate, Auction Length, and Number of Units | p. 747 |
| Auction Prices: Are They the Lowest? | p. 747 |
| Consumer Trust in Auctions | p. 749 |
| When Auction Markets Fail: Fraud and Abuse in Auctions | p. 750 |
| E-commerce in Action: eBay.com | p. 750 |
| E-commerce Portals | p. 750 |
| The Growth and Evolution of Portals | p. 752 |
| Types of Portals: General Purpose and Vertical Market | p. 754 |
| Insight on Business: Death of a Portal--The Demise of Excite@Home | p. 755 |
| Portal Business Models | p. 757 |
| E-commerce in Action: Yahoo! Inc. | p. 760 |
| Online E-commerce Communities | p. 761 |
| What Is a Community? What Is a Virtual Community? | p. 762 |
| The Difference Between Online Communities and Portals | p. 763 |
| The Growth of Online Communities | p. 764 |
| Commerce and Communities: Moral Boundaries | p. 764 |
| Types of Online Communities and Their Business Models | p. 766 |
| Changing Business Models of Online Commercial Communities | p. 768 |
| Community Features and Technologies | p. 769 |
| Insight on Technology: Infopop and the Ultimate Bulletin Board | p. 770 |
| Commercially Sponsored Communities: Business Uses of Community | p. 772 |
| E-commerce in Action: Alloy, Inc. | p. 773 |
| Case Study iVillage Struggles to Find Its Marketspace | p. 774 |
| Review | p. 779 |
| Key Concepts | p. 779 |
| Questions | p. 784 |
| Projects | p. 785 |
| Web Site Resources | p. 785 |
| Online Content Providers: Digital Media | p. 786 |
| Learning Objectives | p. 786 |
| The Wall Street Journal Online | p. 787 |
| Online Content | p. 789 |
| Content Audience and Market: Where Are the Eyeballs and the Money? | p. 789 |
| Media Utilization | p. 789 |
| Internet and Traditional Media: Cannibalization Versus Complementarity | p. 790 |
| Media Revenues | p. 791 |
| Growth of the Online Content Audience | p. 792 |
| Free or Fee? | p. 793 |
| Media Industry Structure | p. 794 |
| Media Convergence: Technology, Content, and Industry Structure | p. 794 |
| Technological Convergence | p. 795 |
| Content Convergence | p. 796 |
| Industry Convergence | p. 798 |
| Challenges and Risks in Media Convergence | p. 798 |
| Online Content Revenue Models and Business Processes | p. 800 |
| Making a Profit With Online Content: From Free to Fee | p. 803 |
| Key Challenges Facing Content Producers and Owners | p. 803 |
| Technology | p. 803 |
| Cost | p. 805 |
| Consumer Attitudes | p. 805 |
| Distribution Channels and Cannibalization | p. 805 |
| Insight on Business: Netlibrary vs. The "Tower of Dead Trees" | p. 806 |
| Rights Management | p. 807 |
| The Online Publishing Industry: Newspapers, Books, and Magazines | p. 808 |
| Online Newspapers | p. 808 |
| Audience Size and Growth | p. 808 |
| Content | p. 809 |
| Online Newspaper Revenue Models and Results | p. 810 |
| Convergence | p. 811 |
| Challenges | p. 812 |
| Books: The Evolution of E-books | p. 813 |
| E-books | p. 814 |
| Book Audience Size and Growth | p. 816 |
| Content: Advantages and Disadvantages of E-books | p. 818 |
| E-book Industry Revenue Models | p. 819 |
| Convergence | p. 821 |
| Insight on Society: The Evolving E-book | p. 824 |
| Magazines: Online "Zines" | p. 825 |
| Audience Size and Growth | p. 826 |
| Content | p. 828 |
| Online Magazine Revenue Models | p. 828 |
| Convergence | p. 831 |
| E-commerce in Action: CNET Networks, Inc. | p. 831 |
| The Online Entertainment Industry | p. 831 |
| Entertainment Audience Size and Growth | p. 832 |
| Traditional Entertainment | p. 832 |
| Nontraditional Online Entertainment | p. 832 |
| Content | p. 833 |
| Online Entertainment Industry Revenue Models | p. 835 |
| Convergence | p. 836 |
| E-commerce in Action: Disney | p. 839 |
| Insight on Technology: A Movie for Your Handheld? | p. 840 |
| Case Study Oligopoly: The Future of the Internet Content Industry? | p. 842 |
| Review | p. 845 |
| Key Concepts | p. 845 |
| Questions | p. 852 |
| Projects | p. 853 |
| Web Site Resources | p. 853 |
| References | p. 854 |
| Index | p. 857 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
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