Guide to Graphic Design
by Santoro, Scott W.Edition: 1st
Format: Paperback
Pub. Date: 2013-01-02
Publisher(s): Pearson
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
-
Complimentary 7-Day eTextbook Access - Read more
When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
List Price: $160.99
Buy New
Arriving Soon. Will ship when available.
$153.32
Buy Used
In stock
$114.99
Rent Textbook
Select for Price
Rent Digital
$107.99
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Learn to Conceptualize, Create, and Communicate in Graphic Design An exciting first edition, Guide to Graphic Design helpsreaders learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott Santorofocuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experience The teaching and learning experience with this program helps to: Personalize Learning- MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. 0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText -- Access Card Package Package consists of: 0132300702 / 9780132300704 Guide to Graphic Design Textbook 0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card
Author Biography
Scott W. Santoro is principal of Worksight, a New York graphic design studio. He holds graphic design degrees from Pratt Institute (BFA) and Cranbrook Academy of Art (MFA). He is also a graphic design professor at Pratt Institute in Brooklyn, New York, and is an active speaker on graphic design issues. Scott has served as vice president of the New York Chapter of the American Institute of Design (AIGA) and as a national screening committee member for design as part of the Fulbright program.
Table of Contents
In this Section:
1) Brief Table of Contents
2) Full Table of Contents
BRIEF TABLE OF CONTENTS:
Chapter 1. Virtual Crit Wall, Dear Reader, and Features
Chapter 2. About Graphic Design
Chapter 3. A Brief History of Graphic Design
Chapter 4. Researching a Graphic Design Project
Chapter 5. Generating Ideas
Chapter 6. The Elements and Principles of Form
Chapter 7. Type and Typography
Chapter 8. Proportion Systems: Grids and Alignments
Chapter 9. Concepts in Actions
Chapter 10. Visual Coding: Loading Form with Meaning
Chapter 11. Interactions and Motions Design
Chapter 21. Becoming a Designer
FULL TABLE OF CONTENTS:
Chapter 1. Virtual Crit Wall, Dear Reader, and Features
Graphic Design’s Heritage
Graphic Design Categories
Being a Graphic Designer
Influences in Graphic Design
The Nuts and Bolts Process of Graphic Design
Chapter 2. About Graphic Design
Industrial Expansion
A Turn-of-the-Century Response to Industrialization
Moving towards a Modern Sensibility
The Modern World
Designing Utopia
Ideological Independents and the New Typography
Modernism in America
Advertising Design and the New York School
Conceptual Image-Makers
Postmodernism and the Digital Age
Chapter 3. A Brief History of Graphic Design
Chapter Objectives
From Ideas to Concepts
Concepts Go Further
Metaphoric Concepts
Analytic Concepts
Meta Concepts
Applying Conceptual Approaches
Chapter 4. Researching a Graphic Design Project
Gathering Information
Defining the Problem
Techniques for Visualizing Research
The Saturation Point
Chapter 5. Generating Ideas
Making a Creative Work Environment
Actively Generating Ideas
Generating Montaged Ideas
Benefitting from Playful Accidents
Refreshing Your Vision
Chapter 6. The Elements and Principles of Form
Form and Function
Compositional Elements
Compositional Principles
Chapter 7. Type and Typography
Speaking with Type
Historical Type
Type Classifications
Typeface Anatomy
Typeface Families and Fonts
Analytic Typography
Readable Texture
Metaphoric Typography
Vernacular Inspiration
Recontextualizing Type
Type in the Third Dimension
Chapter 8. Proportion Systems: Grids and Alignments
Defining a Grid
Developing Modular Grids
Developing Modular Patterns
Typographic Grids
Freestyle Alignments
Exploiting the Grid
The Golden Ratio
Paper Formats
Paper-Fold Formats
The Rule of Thirds
Chapter 9. Concepts in Actions
Concepts Inspired by a Subject’s Location
Analytic-Based Concepts
Using Research as a Conceptual Approach
Bringing a Bigger Idea to a Concept
Chapter 10. Visual Coding: Loading Form with Meaning
Visual Codes Do Send Messages
Tools for Visual Coding
Gestalt Perception
Design Using Gestalt Perception
Semiotics
Icon, Index, and Symbol
Visually Coded Identities
Logo Application
Why Create Meaning in a Design
Chapter 11. Interactions and Motions Design
Designing for a Virtual Space
Interaction and Motion Concepts
Digital Storytelling
The Design of Sound
The Expanding Realm of Graphic Design
Chapter 21. Becoming a Designer
Getting a Job in Graphic Design
Personal Website and Design Blog
Interviewing
The Business of Design
The You in Your Work
Design and Technology
Design and the Fine Arts
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.