Looking Good in Print
by Parker, Roger C.Edition: 5th
Format: Paperback
Pub. Date: 2003-07-01
Publisher(s): Paraglyph Pr
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
List Price: $31.49
Rent Book
Select for Price
New Book
We're Sorry
Sold Out
Used Book
We're Sorry
Sold Out
eBook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
The New York Times says, "If you can afford only one book on desktop publishing, this is the one." MacWEEK says, "A graphic design primer for anyone who wants to design better- looking...desktop-published printed material." This new edition of the most widely used design companion for desktop publishers is updated to reflect the mature electronic desktop publishing world, covering all commonly used print publishing formats and design techniques.
Table of Contents
| Introduction | |
| Getting Started | p. 1 |
| Tools of Organization | p. 27 |
| The Architecture of Type | p. 59 |
| Building Blocks of Design | p. 93 |
| The Art of Illustration | p. 113 |
| Information Graphics | p. 133 |
| Communicating With Photographs | p. 149 |
| Working With Color | p. 169 |
| Working With Service Bureaus | p. 197 |
| Distribution Media: Newsletters, Tabloids and Newspapers | p. 207 |
| Sales Materials | p. 235 |
| Business Communication | p. 253 |
| Advertising Materials: Response and Collection | p. 269 |
| Common Design Pitfalls | p. 293 |
| Redesign | p. 319 |
| About the Companion CD-ROM | p. 343 |
| Clip Art, Photographs and Font Resources | p. 347 |
| Resources for Desktop Publishers | p. 351 |
| Index | p. 365 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.