MP International Business with CESIM Global Challenge Simulation Access Card
by Ball , Donald; Geringer , Michael; Minor , Michael; McNett , JeanneEdition: 13th
Format: Hardcover w/ Access Card
Pub. Date: 2012-01-17
Publisher(s): MCG
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Summary
International Business: The Challenge of Global Competition13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing a claim no other text can make. In addition, each new copy of International Business13e includes access to CESIM an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.
Table of Contents
Section One: The Nature of International Business
Chapter 1 The Rapid Change of International Business
Chapter 2 International Trade and Foreign Direct Investment
Chapter 3 International Institutions from an International Business Perspective
Section Two: International Environmental Forces
Chapter 4 Sociocultural Forces
Chapter 5 Natural Resources and Environmental Sustainability
Chapter 6 Political and Trade Forces
Chapter 7 Intellectual Property and Other Legal Forces
Chapter 8 Understanding the International Monetary System and Financial Forces
Section Three: The Organizational Environment
Chapter 9 International Competitive Strategy
Chapter 10 Organizational Design and Control
Chapter 11 Global Leadership Issues and Practices
Chapter 12 Assessing and Analyzing Markets
Chapter 13 Entry Modes
Chapter 14 Export and Import Practices
Chapter 15 Marketing Internationally
Chapter 16 Global Operations and Supply Chain Management
Chapter 17 Managing Human Resources in an International Context
Chapter 18 International Accounting and Financial Management
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