
Music Business Handbook and Career Guide
by David Baskerville, Ph.D-
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Summary
Table of Contents
Foreword | |
Music in the Marketplace | |
Overview | |
Music and Society: We've Got Music in Us | |
Art Versus Commerce: Music Changes Everything | |
Historical Development | |
Tools of the Trade: Everybody's Gotta Learn Sometime | |
T he Music Business System | |
Getting Through the Maze | |
Show Me the Money | |
Music Business Studies in Higher Education | |
Help Wanted! | |
Songwriting, Publishing, Copyright, and Licensing | |
Professional Songwriting | |
The Market | |
Predictors of Success | |
The Craft | |
The Business of Writing | |
Income Sources | |
Publishing Options | |
Evaluating Publishers | |
The Songwriters Guild of America | |
Contract Reassignment or Default | |
Breaking In | |
Music Publishing | |
Types of Publishers | |
Subpublishing | |
Administration | |
Contracts With Writers | |
Split Publishing, Copublishing | |
Copyright Protection: Sampling | |
Promotion, Advertising | |
Income Sources | |
Trade Associations | |
Music Copyright | |
Background | |
Essential Provisions | |
Key Terms | |
Coverage | |
Exclusive Rights | |
Fair Use of Copyrighted Material | |
Copyright Ownership | |
Transfer or Assignment | |
Work Made for Hire | |
Musical Arrangements | |
Sound Recordings | |
Compulsory Mechanical License | |
Royalty Payments (Section 115[c]) | |
Duration of Copyright | |
Formalities | |
Infringement, Remedy | |
Record Counterfeiting, Penalties | |
Changing Laws | |
Rights in Names and Trademarks | |
A Final Note on Law | |
Music Licensing | |
Music Rights: An Overview | |
Performing Rights Organizations | |
Keeping Track of the Music | |
Membership Options | |
Mechanical Licenses | |
Synchronization Licenses | |
Cable Television Licenses | |
Video Licenses | |
Transcription Licenses | |
Special Use Permits | |
Jukebox Licenses | |
Dramatic Music Rights | |
Managing Artist Relationships | |
Agents, Managers, and Attorneys | |
Agents | |
Managers | |
Attorneys | |
Artists' Recording Contracts | |
AFTRA Agreements | |
AFM Agreements | |
Royalty Artist Contracts | |
Unions and Guilds | |
American Federation of Musicians | |
American Federation of Television and Radio Artists | |
American Guild of Musical Artists | |
American Guild of Variety Artists | |
Actors' Equity Association | |
Screen Actors Guild | |
International Alliance of Theatrical Stage Employees | |
Other Unions and Guilds | |
Artist Management | |
Discovering Each Other | |
The Financial Relationship | |
Manager's Commission | |
The Manager's Role | |
Advancing the Career | |
Personal Management Agreement | |
Producing, Performing, and Merchandising | |
Record Production | |
Record Producers | |
Matching Producer to Artist | |
Production Deals | |
The Recording Studio: Operation and Selection | |
The Five Stages of Record Production | |
Getting Started as a Producer | |
Professional Associations | |
Concert Production | |
Concert Promotion | |
Getting Started | |
Booking the Artist | |
Making an Offer | |
The Art of the Deal | |
Contracts | |
Marketing | |
Publicity and Public Relations | |
Sponsorships | |
Ticketing | |
Licensed Music Merchandise | |
Arts Administration | |
The Classical Music Market | |
Perspective | |
Representative Organizations | |
Symphonic Music | |
Funding the Arts | |
Classical Artist Management | |
Administration | |
Music Products | |
Music Retailers | |
Sales Leaders | |
Promotion of Musical Products | |
New Trends in Music Retail | |
Trade Associations | |
Opportunities for Employment | |
T he Recording Industry | |
R ecord Labels | |
Perspective | |
Major Labels | |
Independent Labels | |
Specialty Labels | |
Do-It-Yourself Labels | |
Record Company Structure | |
Trade Associations | |
Record Promotion and Distribution | |
The Marketing Plan | |
The Elements of a Marketing Plan | |
Record Distribution | |
Record Markets | |
Understanding the Consumer | |
Research Topics | |
Data Sources | |
The Digital Age | |
The Double-Edged Sword | |
Internet Synergy | |
Labels Lay Seeds of Self-Destruction | |
Smaller, Cheaper, Faster, Better(?) | |
The Economics of Digital Distribution: Change and Evolution | |
The New Economic Order | |
The Digital Future | |
Music in Broadcasting, Film, and Theater | |
Music in Radio | |
Types of Stations | |
Audience Identification and Market Research | |
Spectrum of Formats | |
How Commercial Radio Stations Work | |
Music in Television and Video | |
Variety and Talk Shows | |
Music Specials/Events/Awards Shows | |
Theme Songs | |
Background Music and Foreground Spotlights | |
The Singer/Actors | |
The Commercials | |
The Evolving TV Picture | |
MTV and the Rise of the Music Video | |
Producing Short-Form Videos | |
Dramatic Scoring for Movies, TV, and Games | |
Background | |
The Craft | |
Music Scoring for TV | |
Music Scoring for Video Games | |
Library Music | |
Hiring Practices | |
Music in Advertising | |
Influences on Style | |
Jobs | |
Music Uses | |
Budgets | |
Station Branding Logos | |
The Agency Role | |
Spot Production | |
Music and Theater | |
Types of Musical Theater | |
Theater Associations | |
Production Components | |
Business Music and Production Libraries | |
Foreground and Background Music | |
Service Companies | |
Production Music Libraries | |
Career Planning and Development | |
Career Options | |
Creative Careers | |
Directing/Producing Careers | |
Performing Careers | |
Teaching Careers | |
Broadcasting/Film/Video Game Careers | |
Music-Related Careers | |
Entrepreneurs/Starting Your Own Business | |
Starting Your Own Business | |
Getting the Process Started | |
Choosing a Name | |
Forms of Ownership | |
Permits and Legalities | |
Raising Funds | |
Marketing | |
Accounting and Finance | |
Keeping Track of the Money | |
Operations Management | |
Management | |
Motivating Employees | |
Where to From Here? | |
Career Development | |
Defining Goals | |
Climbing the Ladder | |
Finding Work | |
The Global View | |
Understanding Canada's Music Scene | |
Would You Believe a Government | |
The Record Industry in Canada | |
Live Music Opportunities in Canada | |
Quebec: Vive La Différence | |
Promoting Music in Canada | |
Royalty Collection in Canada | |
Canada: A Hothouse for Talent-And a Challenge for U.S. Musicians | |
The World Outside the United States | |
The International Scene | |
New Patterns Around the World | |
International Copyright by Phil Hardy | |
Copyright Conventions | |
Multilateral and Bilateral Agreements | |
Intergovernmental Bodies and International | |
Membership and Copyright Forms | |
Selected Readings | |
Books | |
Journals, Magazines, Newspapers, Newsletters | |
Professional Organizations | |
Table of Contents provided by Ingram. All Rights Reserved. |
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