The late H. L. (Bud) Goodall, Jr. (PhD, Penn State) was Professor of Communication in the Hugh Downs School of Human Communication at Arizona State University, where he also served as a Senior Fellow in the Consortium for Strategic Communication and as an affiliated faculty member in the Center for the Study of Religion and Conflict.  He was the author or coauthor of many books and articles on organizational and strategic communication, narrative, and ethnography, most recently Counter-Narrative: How Academics Can Challenge Extremists and Promote Social Justice (Left Coast Press, 2010), and with Jeffry Halverson and Steven R. Corman, Master Narratives of Islamist Extremism (Palgrave/Macmillan, 2010).  With coauthors Steven R. Corman and Angela Trethewey, their volume Weapons of Mass Persuasion: Strategic Communication to Combat Violent Extremism won the Best Book award from the Applied Communication Division of the National Communication Association in 2009, and his autoethnographic memoir, A Need to Know: The Clandestine History of a CIA Family won the Best Book award from the Ethnography Division of NCA in 2007.　 Goodall worked as an organizational consultant for over thirty years.  His clients included high technology organizations, educational institutions, and U. S. military, intelligence, and diplomatic services.  He was listed in Who’s Who in the Social Sciences and was the recipient of the Gerald M. Phillips lifetime achievement award in applied communication scholarship from the National Communication Association in 2003.

Angela Trethewey is associate professor in the Hugh Downs School of Human Communication at Arizona State University. Her award-winning research exploring the relationships among organizational communication, power, and gendered identities has been published in flagship journals in the field, including Journal of Applied Communication Research, Management Communication Quarterly, and Communication Monographs. She has also edited special issues on topics such as translating scholarship into practice and living with organizational contradictions. Recently, she received the Master Teacher Award from the Western States Communication Association.

 

 

Part I  APPROACHING ORGANIZATIONAL COMMUNICATION

CHAPTER 1  Communication and the Changing World of Work
The Inevitability of Change
The Impact of Globalization on Organizing
     Outsourcing
     The Rise of the Global Company
     Challenges of Managing a Multicultural Workforce
BOX: WHAT WOULD YOU DO? Religious Differences in the Classroom
     Global Economic Concerns
     Potential Abuses of Power in the Global Marketplace
BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION Globalization and You!
     Contemplating Security Concerns
     Understanding Urgent Organizations
     Relying on Communication Networks
Changes in the Meaning of Work
     The New Social Contract
     Ethical Concerns
     Quality of Life Issues
BOX: WHAT WOULD YOU DO? Organizational Structure and Employee Well-Being
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: THE CASE OF THE “ITALIAN” SHOES

CHAPTER 2  Defining Organizational Communication
The Importance of Communication Definitions and Approaches
Approaches to Organizational Communication
     Communication as Information Transfer
     Communication as Transactional Process
     Communication as Strategic Control
BOX: WHAT WOULD YOU DO? It's Not Personal, It's Just Policy: Organizational Ambiguity in Action
     Communication as a Balance of Creativity and Constraint
Organizations as Dialogues
BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION Online Networking Profiles: Balancing Creativity and Constraint
     Dialogue and the Situated Individual
     Definitions of Dialogue
INTEGRITY AND ETHICS IN ORGANIZATIONAL COMMUNICATION
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY: THE MANY ROBERT SMITHS

PART II  THEORIES OF ORGANIZATIONAL COMMUNICATION

CHAPTER 3  Three Early Perspectives on Organizations and Communication
Why Theory?
     Theories Are Partial
     Theories Are Partisan
     Theories Are Problematic
Classical Management Approaches
     From Empire to Hierarchy
     From Resistance to Domination
     The Industrial Revolution
     Scientific Management
BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION Scientific Management at the Gym 

     Fayol’s Classical Management
     Bureaucracy
     Implications for Organizational Communication
The Human Relations Approach
     Historical and Cultural Background
     What Is Human Relations?
     The Hawthorne Studies
     Reflections on Human Relations
The Human Resources Approach
     Maslow’s Hierarchy of Needs
     McGregor’s Theory Y Management
     Likert’s Principle of Supportive Relationships
SUMMARY
KEY TERMS
CASE STUDY I: RIVERSIDE STATE HOSPITAL

CHAPTER 4  The Systems Perspective on Organizations and Communication
The Systems Perspective
     The Origins of Systems Theory in the Sciences
     Biology and General Systems of Theory
     From Biology to Organizational Communication

What is a System?
     Environment and Open Systems
BOX: WHAT WOULD YOU DO? Locavores, Sustainability, and Systems
     Interdependence
     Goals
     Processes and Feedback
     Openness, Order, and Contingency
The Appeal of Systems Theory for Organizational Communication
     Peter Senge’s Learning Organization
     Karl Weick’s Sense-Making Model
 
BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION: Making Sense of Your Equivocal Past

CASE STUDY II: CRISIS IN THE ZION EMERGENCY ROOM
 
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS

CHAPTER 5  Cultural Studies of Organizations and Communication
The Cultural Approach
     Cultures as Symbolic Constructions
Cultural Elements
Historical and Cultural Background
     Competitive Pressures
     Interpretive Methodology
     Social Trends
Three Views of Organizational Culture
     A Practical View
BOX: WHAT WOULD YOU DO? “Shooting” Employees with Motivation
     An Interpretive View
     Critical and Postmodern Views
BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION College Radio and Community Socialization
Socialization: Integrating New Members into Organizational Cultures
     Anticipatory Socialization
     Organizational Assimilation
     Socialization and High-Reliability Organizations
     Socialization and Technology
A Communication Perspective on Organizational Culture
SUMMARY
QUESTIONS FOR REVIEW AND DISCUSSION
KEY TERMS
CASE STUDY I: STUDYING THE CULTURE OF MEETINGS
CASE STUDY II: CULTURAL CONSTRUCTIONS OF GENDER AND SEXUALITY IN COLLEGE FRATERNITIES AND SORORITIES

CHAPTER 6  Critical Approaches to Organizations and Communication
CRITICAL THEORY
     Historical and Cultural Background
     The Rise of Critical Theorizing in the United States
     BOX: WHAT WOULD YOU DO? The (Im)Possibilities of a Living Wage
     The Centrality of Power
POWER AND IDEOLOGY
     BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION Gender, Ideology, and Power in Career Paths
     The Hidden Power of Culture: Myths, Stories, and Metaphors
     The Hidden Power of Legitimation: Manufactured Consent and Concertive Control
DISCOURSE AND DISCIPLINE
     The Hidden Power of Knowledge: Surveillance, the Panopticon, and Disciplinary Power
     The Technological Panopticon
     BOX: WHAT WOULD YOU DO? Unintentional Surveillance?
RECENT TRENDS IN CRITICAL ORGANIZATIONAL COMMUNICATION SCHOLARSHIP: ORGANIZING HEALTHY ORGANIZATIONS
     Resistance: Challenging Organizational Power and Control
     The Role of the Critical Researcher
     SUMMARY
     QUESTIONS FOR REVIEW AND DISCUSSION
     KEY TERMS
     CASE STUDY I: RISKY BUSINESS: CONSENT, SAFETY, AND FIREFIGHTER CULTURE
     CASE STUDY II: RACING THROUGH THE HURRICANE OF AIRPORT SECURITY: ORGANIZATIONAL METAPHORS AND STANDING IN LINE

PART III CONTEXTS FOR ORGANIZATIONAL COMMUNICATION

CHAPTER 7  Identity and Difference in Organizational Life
THE HISTORY OF IDENTITY IN ORGANIZATIONAL COMMUNICATION
IDENTITY AND DIFFERENCE AS ORGANIZATIONAL PRACTICES AND PERFORMANCES
     Identity Regulation
     Identity Work
     BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION “Making Sense” of Yourself in College
IDENTITY AND DIFFERENCE AS FIXED AND "DETERMINED"
ORGANIZATIONAL IDENTITIES INFLUENCE MEMBERS' SELVES
IDENTITY NARRATIVES IN POPULAR CULTURE
     BOX: WHAT WOULD YOU DO? The Secret Identity of an English Professor
     SUMMARY
     QUESTIONS FOR REVIEW AND DISCUSSION
     KEY TERMS
     CASE STUDY: VALUING IDENTITIES ACROSS FIVE GENERATIONS

CHAPTER 8  Teams and Networks: Communication and Collaborative Work
DEMOCRACY IN THE WORKPLACE
COMMUNICATING IN TEAMS
     Types of Teams
     BOX: WHAT WOULD YOU DO? The Dilemmas of Participative Management at a University
     Communicative Dimensions of Teamwork
     Team Learning
     A Retreat from Teams?
     Positive Collaboration
COMMUNICATING IN NETWORKS
     Small-Group Communication Networks
     Emergent Communication Networks
     Analyzing Communication Networks
     BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION Networking on Campus:
     Interorganizational Communication Networks
     The Digital Networked Society
CREATIVITY AND CONSTRAINT IN TEAMS AND NETWORKS
     SUMMARY
     QUESTIONS FOR REVIEW AND DISCUSSION
     KEY TERMS
    CASE STUDY I: SPELLMAN GARDENS
     CASE STUDY II: THE NETWORKED COMMUNITY

CHAPTER 9  Communicating Leadership
LAYING THE FOUNDATION: USEFUL INSIGHTS FROM PRIOR THEORETICAL FRAMES
     Trait Leadership
     Leadership Style
     Situational Leadership®
     Transformational Leadership
     Discursive Leadership
LEADERSHIP RECONSIDERED: EFFECTIVE LEADERSHIP HABITS
     Habits of Mind
     Habits of Character
     Habits of Authentic Communicative Performance
     BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION Grooming Servant Leaders through Service Learning and Community Engagement
LEADING THE ORGANIZATION: COMMUNICATING WITH EMPLOYEES
     Openness
     Supportiveness
     Motivation
     Empowerment
THE DARK SIDE OF LEADERSHIP: BULLYING AND HARASSMENT
     Bullying in the Workplace
     BOX: WHAT WOULD YOU DO? Effective Responses to Bullies, Harassers, and Bosses Who Mistreat Subordinates
     Harassment and Sexual Harassment
     SUMMARY
     QUESTIONS FOR REVIEW AND DISCUSSION
     KEY TERMS
     CASE STUDY: WHEN LEADERSHIP STYLES COLLIDE

CHAPTER 10  Organizational Alignment: Managing the Total Enterprise

POSITIONING THE ORGANIZATION
     Competitive Strategy
     Types of Business Strategies
     Strategy and the Business Life Cycle
STRATEGIC ALIGNMENT
     BOX: EVERYDAY ORGANIZATIONAL COMMUNICATION Helping Colleges and Universities Do What They Do Best
HUMAN RESOURCES
     Talent
     Organizational Development
ORGANIZATIONAL LEARNING
     Learning Basic Skills
     Learning New Technologies \
     BOX: WHAT WOULD YOU DO? Blogaholics and Twitterphiles
EFFECTS OF COMMUNICATION TECHNOLOGY
     Synchronicity and Media Richness
     Social Media and the Urgent Organization
     Secrecy and Privacy
     Mediated Interpersonal Communication
     SUMMARY
     QUESTIONS FOR REVIEW AND DISCUSSION
     KEY TERMS
     CASE STUDY I: STRATEGICALLY ALIGNING SCHOOL FOOD POLICIES

APPENDIX A  Field Guide to Studying Organizational Communication
References
Author Index
Subject Index