Salesforce.com? For Dummies?, 2nd Edition

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Format: eBook
Pub. Date: 2006-12-01
Publisher(s): For Dummies
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Summary

So you have something to sell or you work for a business using salesforce.com, but you're not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss. With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you're a salesperson, channel manager, marketing mogul, customer rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com's latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to: Build a product catalog Manage price books Calculating and customizing forecasts Drive demand up with campaigns Stimulate sales effectiveness with documents Deliver excellent service Analyze data with reports Verify your company profile Add users to salesforce Customize your page and search layout Extend your usage of Salesforce beyond CRM This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you'll get up to speed fast and manage your business information more effectively with Salesforce.com today!

Table of Contents

Introduction
Salesforce Basics
Looking Over Salesforce
Navigating Salesforce
Personalizing Your System
Driving Sales - The Basics
Prospecting Leads
Managing Accounts
Developing Contacts
Managing Activities
Sending E-Mail
Tracking Opportunities
Driving Sales - The Next Level
Tracking Products and Price Books
Calculating Forecasts
Managing Your Partners
Optimizing Marketing
Driving Demand with Campaigns
Driving Sales Effectiveness with Documents
Delivering Excellent Service
Understanding Salesforce Service & Support
Preparing Salesforce Service & Support
Analyzing Data with Reports
Measuring the Overall Business Performance
Seeing the Big Picture with Dashboards
Fine -Tuning the Configuration
Designing the Salesforce Solution
Customizing Salesforce
Extending Salesforce Beyond CRM
Migrating and Maintaining Your Data
The Part of Tens
Ten Ways to Drive More Productivity
Ten Keys to a Successful Implementation
Bonus Chapter: Improving Communication with Standard Template
Index
Table of Contents provided by Publisher. All Rights Reserved.

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