Wave 4 : Network Marketing in the 21st Century

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Format: Hardcover
Pub. Date: 1999-09-24
Publisher(s): Prima Lifestyles
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Summary

Ride the Wave into the 21st Century! In the ground-breakingWave 3,Richard Poerevealed how the new world of computers has liberated network marketing from its humble beginnings to offer an unprecedented professional opportunity for financial freedom. Now, inWave 4,Poe shows how the marriage between the Internet and people-to-people sales will accelerate the growth of network marketing. Poe predicts that this new technology-driven wave will sweep up in its wake millions of people who have never before considered network marketing. In addition, he explains how the Internet, coupled with the touch of good old-fashioned personal attention, will revolutionize direct selling, as the demand for new products and services explodes beyond borders. We live in exciting times. Millions of people around the world are dreaming of starting up their own businesses.Wave 4shows them how network marketing can help them achieve exciting financial goals in the 21st century! "A splendid read, not only for network marketers, but for anyone wishing to thrive in the home-based economy of the 21st century. Richard Poe cuts through the hype, with insight and objectivity, presenting an unusually clear-headed view of this exciting new business frontier."Dr. Stephen R. Covey, author ofThe 7 Habits of Highly Effective People "Wave 4is a tidal wave, carrying new millennium surfers into rich ports of call."Dr. Denis Waitley, author ofThe Psychology of Winning for the 21st Century From the Trade Paperback edition.

Author Biography

Richard Poe is an award-winning journalist, a cyber-columnist, and a New York Times--bestselling author. His books on network marketing, Wave 3 and The Wave 3 Way to Building Your Downline, have sold half a million copies. Formerly senior editor of Success magazine, Poe is now a contributing editor of Network Marketing Lifestyles.

Table of Contents

Forewordp. xiii
Prefacep. xix
Acknowledgmentsp. xxvii
Introductionp. xxix
The New Frontierp. 1
The New Pioneersp. 2
The Leverage Principlep. 10
The Multilevel Solutionp. 15
The Wave 4 Revolutionp. 21
Acres of Diamondsp. 22
The Four Wavesp. 30
The End of Shoppingp. 36
The World-of-Mouth Factorp. 42
The Distribution Freewayp. 48
The Growth Gapp. 54
A Competitive Edgep. 60
The Big Bangp. 66
The Power of the Swarmp. 74
The McDonald's Effectp. 82
The Virtual Businessp. 88
The Techno-Edgep. 96
The Wired Downlinep. 101
What Is Wave 4?p. 112
Getting Startedp. 119
Choosing a Companyp. 120
Understanding Your Comp Planp. 128
The Seven Pillars of Wave 4 Successp. 145
Never Give Upp. 149
The Zonep. 150
Make It, Don't Fake Itp. 155
Find A Mentorp. 163
Role Modelsp. 164
The Turnkey Meetingp. 172
Work The Systemp. 181
Quest for a Systemp. 182
The Right Platformp. 187
The Automated Downlinep. 191
Tell Your Storyp. 199
Story Powerp. 200
The Big Breakp. 205
Keep It Simplep. 213
Belly-to-Bellyp. 214
The Human Touchp. 218
Sift And Sortp. 225
Disqualifying Prospectsp. 226
Prescreeningp. 231
Support Your Downlinep. 237
Compressing Timep. 238
Auto-Supportp. 243
Wave 5 And Beyondp. 249
The E-Commerce Frontierp. 250
Widening the Gatewayp. 256
The Cyberswarmp. 262
Toward A New Millenniump. 269
Titan of 'Tudep. 270
The Tidal Wavep. 276
Glossary of Network Marketing Termsp. 281
Indexp. 293
Table of Contents provided by Syndetics. All Rights Reserved.

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