138 Quick Ideas to Get More Clients,9780471589518

138 Quick Ideas to Get More Clients

by ;
ISBN13: 9780471589518
ISBN10: 0471589519
Format: Paperback
Pub. Date: 1993-11-01
Publisher(s): John Wiley & Sons Inc
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Summary

America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.

Table of Contents

Marketing Do's.
Marketing Don'ts.
Doing Direct Mail.
Networking.
Cultivating Referrals.
Professional Speaking.
Media Contacts and Public Relations.
Distributing Information Products.
Preparing Contracts.
Setting Professional Fees.
Handling Client Concerns.
Index.

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