| Acknowledgments |
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iii | |
| Automate Your Business Plan Software |
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vi | |
| Preface |
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ix | |
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Business Plan Considerations |
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1 | (14) |
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Why Do You Need a Business Plan? |
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2 | (1) |
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What Do Lenders and Investors Look For? |
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3 | (2) |
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The Key to Effective Writing |
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5 | (1) |
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Effective Use of Your Time |
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6 | (1) |
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6 | (1) |
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6 | (1) |
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Developing an Exit Strategy |
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7 | (1) |
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Where Is the Finish Line? |
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7 | (1) |
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Developing an Exit Strategy Is the Secret |
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8 | (1) |
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What Are Some of the Forms of Exit? |
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8 | (1) |
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Making Decisions Based on Your Exit Strategy |
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9 | (2) |
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Exit Planning Just Makes Good Sense! |
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11 | (1) |
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Developing Financial Assumptions |
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12 | (1) |
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Adding Financial Assumption Explanations to Your Business Plan |
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12 | (1) |
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What Is the Process for Developing Your Assumptions? |
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13 | (1) |
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14 | (1) |
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The Cover Sheet and Table of Contents |
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15 | (4) |
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16 | (2) |
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18 | (1) |
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19 | (6) |
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25 | (12) |
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What Is an Organizational Plan? |
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26 | (1) |
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Summary Description of the Business |
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26 | (1) |
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27 | (2) |
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29 | (1) |
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29 | (1) |
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30 | (1) |
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31 | (1) |
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32 | (1) |
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33 | (1) |
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33 | (4) |
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37 | (34) |
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Overview and Goals of a Marketing Strategy |
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38 | (3) |
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41 | (3) |
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Contents of Your Marketing Strategy |
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44 | (11) |
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55 | (1) |
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Implementation of Marketing Strategy |
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56 | (1) |
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Assessment of Marketing Effectiveness |
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57 | (1) |
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The Product-Market Analysis |
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58 | (13) |
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71 | (42) |
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Purpose of Financial Documents |
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72 | (1) |
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Types of Financial Documents |
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72 | (1) |
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73 | (1) |
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Section I: Statements of Financial Needs and Uses of Funds from a Lender or Investor |
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74 | (3) |
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Section II: Pro Forma Statements |
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77 | (17) |
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Section III: Actual Performance (Historical) Financial Statements |
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94 | (12) |
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Section IV: Financial Statement Analysis-The Final Tool |
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106 | (7) |
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113 | (8) |
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114 | (1) |
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Owner's Financial Statement |
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115 | (1) |
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115 | (1) |
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115 | (1) |
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115 | (1) |
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116 | (1) |
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116 | (1) |
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116 | (5) |
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121 | (8) |
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Comparing the Tax System and Business Accounting |
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122 | (5) |
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Free Tax Publications Available from the IRS |
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127 | (2) |
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Packaging Your Plan and Keeping It Up-To-Date |
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129 | (6) |
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130 | (1) |
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131 | (1) |
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Keeping Your Business Plan Up-to-Date |
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132 | (3) |
| Appendix I Marine Art of California Business Plan |
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135 | (44) |
| Appendix II Dayne Landscaping, Inc. Business Plan |
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179 | (38) |
| Appendix III Wholesale Mobile Homes.Com Business Plan |
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217 | (42) |
| Appendix IV Blank Forms and Worksheets |
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259 | (12) |
| Glossary of Business and Financial Terms |
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271 | (4) |
| Index |
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275 | |