Blueprint for Your Library Marketing Plan : A Guide to Help You Survive and Thrive,9780838909096

Blueprint for Your Library Marketing Plan : A Guide to Help You Survive and Thrive

by
ISBN13: 9780838909096
ISBN10: 0838909094
Format: Paperback
Pub. Date: 2005-10-24
Publisher(s): Ala Editions
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Summary

Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results

Table of Contents

List of Figures
v
Preface vii
Acknowledgments xi
Strategic Plans: Dust Catchers or Power Tools for Your Marketing Plan?
1(10)
Mining Data: Discovering Trends
11(13)
Developing the Marketing Plan: Getting Started
24(6)
Marketing Plan Introduction: Product/Service Details
30(13)
Target Markets: Will the Service Meet Their Needs?
43(8)
Assessing the Current Marketing Situation: How Does Your Service Stack Up in the Marketplace?
51(15)
Setting Goals and Objectives with Supporting Strategies: The Art of Focusing Your Resources
66(9)
Promotion: Assessment, Goals, Objectives, and Strategies
75(8)
Implementing Your Strategies: Developing Tactics, Budget, and Controls
83(7)
Closing Thoughts: Summaries and Evaluation
90(7)
MARKETING PLAN WORKSHEETS
Strategic Planning Self-Grade Card
97(2)
Data Collection---Public Library
99(6)
Data Collection---Academic Library
105(8)
Marketing Plan Template
113(12)
Service Life Cycle
125(1)
Service Competitive Audit
126(1)
Semantic Differential
127(1)
Positioning Map
128(1)
Place and Price Audit
129(2)
Goal, Objectives, and Strategies
131(1)
Promotion Audit
132(1)
Index 133

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