BOB WOLFF'S COMP GDE SPORTCAST PA
by WOLFF,BOB-
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Summary
Author Biography
Table of Contents
| Introduction: We'll begin after a word from our sponsor | p. ix |
| Preface: Defining talent | p. xiii |
| Getting the Job | |
| Understanding the sportscaster s role | p. 2 |
| How does one qualify? | p. 7 |
| Selling an idea you control bypasses applying for a job | p. 19 |
| Emotion is more important than words | p. 36 |
| A Wolff in ship's clothing | p. 43 |
| The evolution of broadcast partners | p. 53 |
| Watching the parade go by | p. 65 |
| There's no farm system in sportscasting | p. 74 |
| The power of laughter | p. 95 |
| Changes in runs. hits, and eras | p. 104 |
| Doing the Job | |
| The importance of words | p. 112 |
| Content makes the difference | p. 118 |
| Thinking big can bring big bucks | p. 131 |
| Fulfilling a need | p. 137 |
| Roar of the crowd | p. 153 |
| The importance of exposure | p. 156 |
| You have to know the numbers | p. 168 |
| Ways to stand out in the field | p. 178 |
| The delicate role of sportscasters in the marketing of the team | p. 188 |
| The agony of choice | p. 192 |
| Getting the Extra Edge | |
| Tricks of the trade | p. 202 |
| Vocal suggestions to hold any audience | p. 210 |
| The Art of Ad-libbing | p. 219 |
| Your mind can be your secret weapon | p. 229 |
| Being different is an asset | p. 238 |
| Agents and public relations people | p. 245 |
| Different ways to win | p. 250 |
| Words Influence Images | p. 257 |
| How to find the right route if you're on the wrong path | p. 271 |
| Survival Techniques | |
| Different sports demand different techniques | p. 281 |
| Even legendary broadcasters encounter opinion hazards | p. 293 |
| The team may be losing but the broadcast should be winning | p. 298 |
| Statisticians, spotters, and sports records | p. 315 |
| Sportscasting teams | p. 330 |
| Sportscasting organizations and a high school sports venture | p. 334 |
| The overlooked art of interviewing | p. 338 |
| Acknowledgments | p. 347 |
| About the Author | p. 350 |
| Index | p. 351 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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