Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery,9780470050453

Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery

by
ISBN13: 9780470050453
ISBN10: 0470050454
Format: Paperback
Pub. Date: 2006-10-01
Publisher(s): Wiley
  • Free Shipping Icon

    This Item Qualifies for Free Shipping!*

    *Excludes marketplace orders.

List Price: $19.90

Rent Book

Select for Price
Add to Cart
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

Buy from our Marketplace starting at $2.93

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too. Book jacket.

Author Biography

Sam Calagione is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, the nation's fastest growing independent brewery, and Dogfish Head Brewing & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. The Small Business Association has named him Businessman of the Year. He lives in Lewes, Delaware.

Table of Contents

Foreword by Michael Jackson ix
Preface xi
Acknowledgments xv
CHAPTER 1. THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1(18)
CHAPTER 2. BUSINESS FROM THE INSIDE OUT 19(15)
CHAPTER 3. KEEPING YOUR BALANCE 34(18)
CHAPTER 4. CREATING A BUSINESS OFFERING 52(18)
CHAPTER 5. CRAFTING A BRAND IN A COOKIE-CUTTER WORLD 70(16)
CHAPTER 6. MARKETING ON A SMALL-BUSINESS BUDGET 86(28)
CHAPTER 7. PUBLICITY STUNTS (ARE POORLY NAMED) 114(27)
CHAPTER 8. STALKING THE KILLER APP 141(25)
CHAPTER 9. SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 166(16)
CHAPTER 10. CASH IS KING (WELL, SORT OF) 182(18)
CHAPTER 11. LEADERSHIP 200(17)
CHAPTER 12. EFFECTIVELY MANAGING EMPLOYEES 217(12)
CHAPTER 13. WORKING TOWARD IRRELEVANCE 229(14)
CHAPTER 14. TO SMALL-BUSINESS SUCCESS 243(4)
Index 247

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.