A good Web site is a wide open door to all that the Internet has to offer: the potential to connect with people all over the world, attract others with similar interests, and even run your own business. All you need for online success is that door_a site combining clarity of purpose with a well-organized and handsome interface_and you're on your way to a whole new world of possibilities!Building a Web Site for Dummies gives you everything you need to take a beginner's knowledge of the Internet_you know what HTML is, you know how to surf, you can use a computer_and develop it into a mastery of your own cyber-domain. You'll start from just about scratch and soon be able to:Determine your Web site's themeChoose the right structureChoose and use the best construction programsPlug in scripts and appletsGet great graphicsAdd other sight and sound fe aturesGather feedback from visitorsMake money on your site_design for e-commerce, handle online payments, add value to your site, and morePublish and publicize your siteBuilding a Web Site for Dummies is more than a construction manual. After all, HTML coding and graphic formats are only the beginning of a good site. Rather, this book provides in-depth insight from two seasoned experts on technical issues, as well as discussing:The real secret to Internet success (and it's not any "new economy" malarkey either!)What makes a site truly a siteAffiliates programsOnline resources for advice and helpThe Zen of sitesRegardless of whether you're a seasoned pro with many sites already under your belt, or a rank amateur who's just hooked up the new cable modem, Building a Web Site for Dummies offers you the tools to get started, as well as refine your approach and philosophy once you're up and running. With a CD-ROM including design software, graphics, browsers, and other assorted goodies, this book is your ticket to Internet success.