Business Communication

by
Edition: 14th
Format: Paperback
Pub. Date: 2004-03-03
Publisher(s): South-Western College Pub
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Summary

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options?from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You?ll see this integrated business strategy applied throughout the text.

Table of Contents

Communication Foundations
Establishing a Framework for Business Communication
Focusing on Interpersonal and Group Communication
Communication Analysis
Planning Spoken and Written Messages
Preparing Spoken and Written Messages
Communicating Through Voice, Electronic And Written Messages
Communicating Electronically
Delivering Good- and Neutral-News Messages
Delivering Bad-News Messages
Delivering Persuasive Messages
Communication Through Reports And Business Presentations
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Communication For Employment
Preparing Resumes and Application Letters
Interviewing for a Job and Preparing Employment Messages
Appendices
Document Format and Layout Guides
Referencing Styles
Language Review and Exercises
Grading Symbols and Proofreaders' Marks
Table of Contents provided by Publisher. All Rights Reserved.

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