Business Writing

by
Format: Paperback
Pub. Date: 2000-03-01
Publisher(s): Amacom Books
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Summary

Getting ahead in business and building a career are more difficult than ever. The Self-Development for Success Series continues with four new titles, each aimed at improving key professional skills. The books allow employees to find out how good they are, where there is room for development, and ways in which they can improve. Each title is full of exercises and questionnaires that will enable readers to undertake an ongoing assessment of their skills. Success at work means working smarter as well as harder; this collection of books gives employees a head start.

Many people believe writing skills aren't that important. They couldn't be more wrong! The fact is, good writing skills are crucial to business success -- and should never be overlooked or taken for granted. Business Writing helps readers:
-- Identify and focus their writing to gain maximum effect from each and every word
-- Relearn the art of letter writing to appropriate and influential effect
-- Understand the purpose of their writing and plan how to best get the message across.

Author Biography

Midge Gillies is a freelance business writer who contributes predominantly to the financial and business sections of newspapers such as the Los Angeles Times, the Financial Times, and the Guardian.

Table of Contents

Chapter 1
Why effective business writing is important
8(2)
Contrasting case studies
10(2)
How good are your writing skills?
12(4)
Chapter 2
How effective is your writing style?
16(2)
Know your reader
18(2)
Planning and purpose
20(1)
Getting the reader on your side
21(2)
Making it clear: the fog index
23(1)
Style
24(1)
Using appropriate language
25(1)
Avoiding offence
26(1)
Grammar
27(1)
Punctuation
28(1)
Spelling
29(1)
Checking your document
30(1)
Business writing checklist
31(3)
Chapter 3
Writing for colleagues
34(2)
Recording meetings
36(2)
Appraisals and disciplinary procedures
38(1)
Writing memos
39(2)
Using e-mail
41(3)
Avoiding e-mail overload
44(1)
Internal publications
45(3)
Chapter 4
How to write a letter
48(1)
Are you a successful letter writer?
49(1)
Requesting information
50(1)
Delivering a straightforward message
51(1)
The persuasive letter
52(2)
Making a complaint
54(2)
Answering complaints
56(1)
Letters in print
57(1)
Rejection letters
58(1)
The personal note
59(3)
Chapter 5
What are reports for?
62(2)
Planning a report
64(2)
Carrying out research
66(1)
Sources of information
67(1)
Putting a report together
68(4)
Chapter 6
Writing for the customer
72(1)
Producing a questionnaire
73(1)
The direct approach
74(2)
Producing a brochure
76(2)
Writing instructions
78(4)
Chapter 7
Know your media
82(1)
Writing a press release
83(3)
Sample press release
86(1)
Getting a feature published
87(1)
Planning a readable feature
88(1)
Structuring a feature
89(2)
Writing ad copy
91(1)
Recruitment advertising
92(1)
Develop your business writing skills
93(1)
Index 94(1)
Further Reading 95

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