Summary
You're the boss....Now make an executive decision.
You are the CEO of Fleece Industries. So far, you've made all the right choices. The result: Your life's work -- building a company from an idea scrawled on a bar na
Excerpts
INTEROFFICE MEMORANDUM To: Chief Executive Officer (CEO) of Fleece IndustriesFrom: Human ResourcesSubject: How to Read This BookThis memo contains information of the highest importance.Your executive committee has prompted us to warn you not to read this book straight through from beginning to end. The pages contain many different adventures you will encounter as the CEO of a major corporation. The executive decisions you make and the actions you take can lead to fame and fortune or to scandal and destitution.We hope you use your best judgment when confronted with difficult choices as the CEO of Fleece Industries. You are ultimately responsible for the well-being of this company and its employees. Our success or failure depends entirely on your decisions. After all, that's what you're paid to do -- make decisions.Without further ado, then, let's get on with the business of business. You created Fleece Industries -- now turn it into the success it was always meant to be.Good luck! * * * You never thought it would happen. Friends have gone back to Iowa to work on their dads' farms, former partners are working in tire shops -- you, on the other hand, have ridden bulls and fought bears in the dog-eat-dog world of business. You did it by making a product that practically sells itself, a product that actually lives up to its hype. It's the ultimate gear for the twenty-first-century survivor: the Silk Armor clothing line. The fabric feels like your coolest summer shirt or your coziest winter sweater, but there's more....It's waterproof, windproof, fireproof,andbulletproof.You are the CEO of Fleece Industries, the subject of numerous profiles in the business press, the hometown hero, and the envy of clothing executives the world over. You are, in short, the hottest clothing manufacturer since the invention of the toga. And today you're taking your company public.Your life's work -- building a business from an idea scrawled on a bar napkin into a world-renowned clothing empire -- has reached a major milestone: You're going to have an initial public offering, or IPO, on the New York Stock Exchange. Everyone will soon be able to buy shares in Fleece Industries. You, personally, will be the owner of ten million shares out of a total of fifteen million, or 66 percent. The ticker symbol: CON.Your wife has accompanied you to the exchange for the opening bell on the first day of the trading of your stock. She is pretty; you married her because she looks like the kind of woman who would marry an astronaut. A woman of simple values and tenacious loyalty, she has been with you from the start. She has seen the good times and the bad. The two of you have flown to Paris for a weekend, and you have also shared a can of tuna when your power was shut off. Now you're sitting in a town car on Broad Street outside the exchange, looking down at her fingers intertwined with your own."I know this sounds silly, honey, but this all reminds me of our wedding day," she says."I feel it too," you respond, clutching her hand. "This is very exciting....It's a very happy time for both of us.""The difference is that we couldn't have afforded a car like this back then," she says. "Remember when Bobby lent us his Oldsmobile Cutlass, and it broke down between the reception and the hotel?""I carried you the whole way.""Half the way...but I appreciated the gesture," she responds."Maybe we should go back to that hotel and renew our vows," you say, not really thinking about it, but trying to make small talk while you consider the millions of dollars you will soon be worth."Honey, that hotel was a dump," she says."Fine," you respond. "Let's buy the place and have it knocked down."All of a sudden the door of your car is opened. "I think it's time," you say to your wife.It