Cheerleader! An American Icon

by ;
Format: Paperback
Pub. Date: 2005-05-13
Publisher(s): Palgrave Macmillan Trade
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Summary

Entertainers or athletes? Leaders or losers? There are 3.8 million cheerleaders in the U.S. alone, and they're part of everyone's memories. Looking beyond the pom poms, Cheerleader! explores how the sport reflects our beliefs about athletics, entertainment, and identity. Adams and Bettis trace cheerleading's history, from its inception as a male leadership activity, through the sassy era of the Dallas Cowboys Cheerleaders, to its incarnation as a demanding sport. Integrating interviews with participants and those in the business, Adams and Bettis celebrate cheering and provide critical discussion as well. A poignant, hilarious, and revealing look at a perennially popular activity.

Author Biography

Natalie Guice Adams is Associate Professor in the College of Education at the University of Alabama and was a Winnsboro, Louisiana cheerleader from 1975-1980.

Pamela J. Bettis is assistant professor in the College of Education at Washington State University. For unknown reasons, she was not selected for her high school cheerleading squad.

Table of Contents

Cheerleading: What's There to Cheer About? * Cheerleading-As American as Apple Pie and Customized Synthetic Wiglets * Cheerleading with a Twist: Transformative Cheerleaders * Pump it Up: Sports, Athleticism, and the New Cheerleader * Cleavage, Buns, and Poms: Cheerleading and Eroticism * Cheerleading as a "White Girl Thing": The Racial Politics of Cheerleading * From Cheer Making to Money Making: The Spirit Industry * Cheer Evolution: The Changing Face of a Cultural Icon

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