Colour Forecasting

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Format: Paperback
Pub. Date: 2005-09-01
Publisher(s): Wiley-Blackwell
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Summary

The colour forecasting process is a major driving force in the fashion and textile industries but is complex, highly intuitive and little understood.This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop 'colour stories'.

Author Biography

Tracy Diane BSc, MA, PhD is a freelance designer, colour consultant and researcher. She has a great deal of experience in textile design particularly knitwear.

Tom Cassidy MSc, MBA, PhD is Professor of Design at the School of Design of the University of Leeds. He has been in textile and fashion education for twenty-five years following nine years in the industry.

Table of Contents

The authors vi
Foreword vii
Acknowledgements ix
Introduction: what is colour forecasting? xi
Fashion forecasting and the driving forces of fashion: 1700--2000
1(24)
The views of forecasters and trend information users
25(20)
Colour knowledge
45(38)
The colour forecasting process
83(22)
The colour forecaster's tool kit
105(16)
Colour story development and presentation
121(34)
The future of colour forecasting
155(6)
Bibliography 161(8)
Index 169

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