Consumer Behavior: A Framework,9780130169723

Consumer Behavior: A Framework

by ;
Edition: 1st
ISBN13: 9780130169723
ISBN10: 0130169722
Format: Paperback
Pub. Date: 2001-01-01
Publisher(s): PRENTICE HALL
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Summary

For undergraduate and MBA-level courses in consumer behavior. A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.

Table of Contents

Preface xiii
An Introduction to Consumer Behavior
1(18)
Consumer Behavior and the Marketing Manager
19(18)
Information Processing I: Involvement and Perception
37(18)
Information Processing II: Memory and Cognitive Learning
55(22)
Cosumer Motivation
77(22)
Personality and Psychographics
99(24)
Belief, Attitude, and Behavior Formation and Change
123(24)
Persuasive Communications
147(24)
Consumer Decision Processes
171(24)
After We Buy: Satisfaction and Loyalty
195(24)
Situational Influences
219(22)
Group, Dyadic, and Diffusion Processes
241(22)
Culture and Popular Culture
263(22)
Subcultures and Demographics
285(26)
The International Consumer
311(20)
The Dark Side of Consumer Behavior
331(18)
Index 349

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