Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by Handley, Ann; Chapman, C. C.Edition: 2nd
Format: Paperback
Pub. Date: 2012-05-22
Publisher(s): Wiley
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
List Price: $24.00
Buy New
In stock
$8.63
Rent Book
Select for Price
Digital
$16.80
Used Book
We're Sorry
Sold Out
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
How can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. The revised and updated paperback will include: The illustrations that are used in the authors' presentations to align the book more closely with their respective platforms A chapter on mobile focusing on both phones and tablets in addition to location based content A basic primer on "finding your story," the number one follow-up questions that the authors receive from readers
Author Biography
Ann Handley is the chief Content Officer of Marketing-Profs, a rich and trusted resource that offers actionable know-how to its 442,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life. For more, visit annhandley.com. C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.
Table of Contents
| Foreword | p. xi |
| Acknowledgments | p. xv |
| Big Fat Overview (Sometimes Called an Introduction) | p. xvii |
| The Content Rules | p. 1 |
| The Case for Content | p. 3 |
| The Content Rules | p. 13 |
| Insight Inspires Originality: Who Do You Want to Attract? | p. 21 |
| Who Are You? | p. 31 |
| Reimagine; Don't Recycle: Anatomy of a Content Circle of Life | p. 55 |
| Share or Solve; Don't Shill | p. 69 |
| Stoke the Campfire | p. 95 |
| Create Wings and Roots | p. 101 |
| The Care and Feeding of Fans | p. 115 |
| Attention B2B Companies: This Is the Chapter You Are Looking For | p. 121 |
| The How-To Section | p. 141 |
| A Blog as a Hub of Your Online Content | p. 143 |
| If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck? | p. 155 |
| What's the Difference between an E-book and a White Paper? (And When Should You Use Them?) | p. 171 |
| The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study) | p. 183 |
| From Dumpy to Sexy: An FAQs Makeover | p. 189 |
| Video: Show Me a Story | p. 197 |
| Podcasting: Is This Thing On? | p. 207 |
| Photographs: The Power of Pictures | p. 211 |
| Content That Converts: Success Stories (With Ideas You Can Steal!) | p. 219 |
| Reynolds Golf Academy: Greensboro, Georgia | p. 221 |
| The Cool Beans Group: Greensboro, North Carolina | p. 227 |
| U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia | p. 231 |
| AskPatty.com, Inc.: Thousand Oaks, California | p. 235 |
| Qvidian: Lowell, Massachusetts | p. 239 |
| HubSpot: Cambridge, Massachusetts | p. 243 |
| Kodak: Rochester, New York | p. 251 |
| Boeing Company: Chicago, Illinois | p. 257 |
| Indium Corporation: Clinton, New York | p. 263 |
| PinkStinks: London, England | p. 267 |
| This Isn't Goodbye | p. 271 |
| This Isn't Goodbye, and a Gift for You | p. 273 |
| About the Illustrator: Sean Tubridy | p. 275 |
| Index | p. 277 |
| Table of Contents provided by Ingram. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.