Corporation : A Global Business Simulation,9780131001435

Corporation : A Global Business Simulation

by ;
Edition: 4th
ISBN13: 9780131001435
ISBN10: 0131001434
Format: Paperback
Pub. Date: 2002-07-12
Publisher(s): Prentice Hall
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Summary

Easy to start-up and useeven for learners with no computer experiencethis multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations.The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force.For individuals who need to employ efficient market strategy and decision-making in a variety of industries.

Table of Contents

Index iv
Quick Reference Guide v
The Simulation Scenario
1(4)
The Decision-Making Process
5(22)
Decisions for Each Strategic Business Unit
5(9)
Corporate Decisions
14(5)
Buying a Venture Company
19(4)
Key Decision Form and Strategic Errors
23(2)
Troubleshooting Your Performance
25(2)
Student Disk Instructions
27(4)
Program Error Messages
29
Modifying Your Decisions
27(4)
Analysis of the Starting Position
31(8)
Financial Starting Position for Your Team
36(3)
Incidents
39(30)
Organizing Your Team
69(8)
Peer Evaluation Forms
73(4)
Financial Analysis of the Simulation
77(8)
Log Book
72(10)
Proforma Analysis Statements
82(3)
Simulation Planning and Evaluation
85(10)
Management Audit
93(2)
Decision Forms
95(4)
Decision Journal
96(3)
Decision Forms
99

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