Creating the Corporate Soul,9780520226883

Creating the Corporate Soul

by
ISBN13: 9780520226883
ISBN10: 0520226887
Format: Paperback
Pub. Date: 2001-06-01
Publisher(s): Univ of California Pr
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Summary

Through a series of chronological case studies of corporations such as AT&T, General Motors, and General Electric, Marchand has written the cultural history of corporate public relations efforts in America during the first half of the 20th century.

Author Biography

Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history

Table of Contents

Acknowledgments ix
Introduction 1(6)
Confessions and Rebuttals: The Plight of the Soulless Corporation
7(41)
AT&T: The Vision of a Loved Monopoly
48(40)
Corporate Morale in War and Peace: Advocacy, Industrial Statesmanship, and Humanization
88(42)
A ``Corporation Consciousness'': General Motors, General Electric, and the Bruce Barton Formula
130(34)
To be an Institution: The Service Ideal and the Institutional Style
164(38)
The 1930s: Save the System
202(47)
The Corporations Come to the Fair: The Visit to the Factory Transformed
249(63)
Little Towns and Big Corporations: The Wartime Imagery of a Nation United
312(45)
Conclusion: Like a Good Neighbor 357(8)
Abbreviations of Archival Sources 365(4)
Notes 369(72)
Sources for Illustrations 441(6)
Index 447

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