Creativity in Business Based on the Famed Stanford University Course That Has Revolutionized the Art of Success,9780385248518

Creativity in Business Based on the Famed Stanford University Course That Has Revolutionized the Art of Success

by ;
Edition: Revised
ISBN13: 9780385248518
ISBN10: 0385248512
Format: Paperback
Pub. Date: 1988-12-24
Publisher(s): Main Street Books
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Summary

This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author,The One Minute Manager

Table of Contents

Acknowledgments vii
Introduction xi
Laughter, Tears, and Applause xiv
ESSENCE
Business as Art
3(10)
Get to know your inner resource
PREPARATION
If at First You Don't Succeed, Surrender
13(26)
Learn to have faith in your own creativity
Destroy Judgment, Create Curiosity
39(26)
Make an all-out attack on the barriers to your creativity
Pay Attention
65(26)
Sense, look, and listen in business
Ask Dumb Questions
91(22)
Find your own wisdom
INSPIRATION AND IMPLEMENTATION
Do Only What Is Easy, Effortless, and Enjoyable
113(24)
Discover your life's purpose
Don't Think About It
137(20)
Destroy the problem of time and stress
Ask Yourself if It's a Yes or a No
157(18)
Experiencing balance in your life
Be Ordinary
175(26)
Be your creative self all the time
Be in the World But Not of It
201(15)
Bring your creativity to bear within your organization
Supplementary Reading 216(1)
Guide to Exercises 217(1)
Index 218

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