Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers. Ronnie Lipton, an award-winning journalist and designer, is the owner/director of Transform & Function, a Maryland-based firm specializing in consulting and training organizational communicators in effective design and writing. She teaches at George Washington University's Center for Professional Development and for Dynamic Graphics Educational Foundation. Ronnie lives with her husband, Jeff Young, in Potomac, Maryland.

Ronnie Lipton is the owner/director of Transform & Function. She is an award-winning journalist and publication designer, and teaches at George Washington University's Center for Professional Development and other Washington, D.C. area universities and training centers. For more than eight years, she was the editor and art director of In House Graphics. Ronnie lives with her husband, Jeff Young, in Bethesda, Maryland