Designing Health Communication Campaigns
by Backer, Thomas E.; Rogers, Everett M.; Sopory, PradeepFormat: Hardcover
Pub. Date: 1992-06-01
Publisher(s): Sage Pubns
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
List Price: $46.20
Rent Textbook
Select for Price
Rent Digital
$61.20
New Textbook
We're Sorry
Sold Out
Used Textbook
We're Sorry
Sold Out
Summary
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
Table of Contents
| Introduction | p. ix |
| Overview | p. 1 |
| The Challenge of Health Behavior Change | p. 2 |
| One Solution: Health Communication Campaigns | p. 3 |
| Two Examples of Health Communication Campaigns | p. 7 |
| The Comparative Synthesis Study | p. 14 |
| Substance Abuse and High-Risk Youth | p. 19 |
| Setting the Agenda for the Issue of Drugs | p. 21 |
| Generalizations About Health Communication Campaigns | p. 29 |
| Overview | p. 29 |
| Generalizations About Health Communication Campaigns | p. 30 |
| Discussion | p. 32 |
| Interviews With Campaign Designers/Experts | p. 35 |
| Elaine Bratic Arkin | p. 36 |
| Warren J. Ashley | p. 40 |
| Charles Atkin | p. 46 |
| Thomas E. Backer | p. 51 |
| Edwin Chen | p. 57 |
| Patrick C. Coleman | p. 60 |
| Larry Deutchman | p. 65 |
| Brian Dyak | p. 71 |
| Fern Field | p. 75 |
| Juan M. Flavier | p. 78 |
| Brian Flay | p. 81 |
| June Flora | p. 84 |
| Vicki Freimuth | p. 89 |
| Kipling J. Gallion | p. 93 |
| Robert W. Gillespie | p. 99 |
| Robert Hornik | p. 102 |
| Jose Ruben Jara | p. 107 |
| C. Anderson Johnson | p. 110 |
| Marcy Kelly | p. 114 |
| Lawrence Kincaid | p. 120 |
| David McCallum | p. 123 |
| Jacqueline E. McDonald | p. 128 |
| John V. Pavlik | p. 134 |
| Mary Ann Pentz | p. 138 |
| Ronald E. Rice | p. 145 |
| Everett M. Rogers | p. 149 |
| Charles Salmon | p. 153 |
| Larry Stewart | p. 158 |
| Lawrence Wallack | p. 161 |
| Implications and Future Directions | p. 167 |
| Implications for Campaign Design | p. 167 |
| Implications for Future Research | p. 172 |
| References | p. 177 |
| About the Authors | p. 181 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.