Digital Food Photography,9781592008209

Digital Food Photography

by
Edition: 1st
ISBN13: 9781592008209
ISBN10: 1592008208
Format: Paperback
Pub. Date: 2005-08-01
Publisher(s): Cengage Learning PTR
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Summary

Packed with enticing and creative full-color photographs, this book focuses on the art of food photography and how the digital photography revolution has changed and enhanced it. Broken down into the areas of photography, styling, science, and business, this visual guide compiles all of these aspects of food photography into a valuable reference. Readers will learn techniques that combine the art of lighting and styling for still-life photography with the business sense of commercial photography. It also provides tips for aspiring food photographers on how to get started and succeed. Whether readers are professional photographers who want to learn the advantages of digital photography in the field, or amateur photographers who want to experiment in their own small-scale studios, this unique book will prove useful to anyone interested in this realm of photography.

Table of Contents

The Key Ingredient: Pixels
1(20)
The Way It Was: Working with Film
2(4)
The Digital Age
6(2)
The Digital Process
8(1)
Digital Advantage
9(5)
Digital Challenges
14(7)
Digital Photography: The Necessities
21(32)
Selecting a Digital Camera and Accessories
22(10)
Understanding and Using Your Digital Camera
32(21)
Resolution
32(2)
Optical and Digital Zoom
34(1)
LCDs: The Digital Viewfinder
34(1)
Battery Options
35(1)
Digital Film: Storage Media
36(8)
Photo Quality Settings
44(2)
White Balance
46(1)
Flash Settings
46(1)
Focus
47(6)
Who's Digesting It: Advertising, Packaging, Public Relations, and the Media
53(30)
Questions, Questions, Questions
56(4)
What Is the Purpose of the Photograph?
57(1)
How Will the Type of Media Usage Affect Technical Aspects of the Shoot?
58(1)
How Large Will the Image Be When It Is Reproduced?
58(1)
What Is the Budget for the Shoot?
59(1)
The Digital Reality Check
60(1)
Shooting for Advertising, Packaging, Media Usage, and Public Relations
60(19)
Advertising
61(9)
Product Packaging
70(3)
Media Usage
73(2)
Public Relations
75(4)
Tabasco
79(2)
Barilla
81(2)
Who's Doing the Cooking: Working with Food Stylists
83(42)
What Is a Food Stylist?
85(3)
Pre-Production
88(2)
At the Shoot
90(1)
Food-Styling Trends
90(2)
Food-Styling Techniques and Tricks
92(33)
Cereal
92(4)
Bacon
96(2)
Seeded Rolls and Bagels
98(2)
Pancakes with Butter and Syrup
100(2)
Grill Marks
102(2)
Chicken Legs
104(1)
Fresh Herbs
105(1)
Pizza
106(2)
Beer
108(1)
Ice Cubes
109(1)
Ice Cream
110(2)
Chocolate Curls
112(2)
Pie
114(2)
Dollops
116(1)
``Saucing Up'' Your Dish
117(1)
Additional Tips
118(7)
Prop Styling: Who's Doing the Shopping?
125(34)
The Creative Process
126(1)
Basic Considerations
127(1)
Locating Props
128(2)
At the Shoot
130(1)
Understanding Style
131(3)
Color
132(1)
Size and Proportion
133(1)
Food
133(1)
A Visual Comparison of Prop Styles
134(25)
Poached Pears
134(2)
Fresh Fruit Tarts
136(2)
Tuscan Bread
138(2)
Creamy Cheddar Soup
140(2)
Fresh Lemonade
142(2)
Kid's Birthday Party
144(2)
Italian Aromatic Herb Dinner
146(2)
Wine Dinner
148(2)
Cannellini Beans with Sage
150(2)
Almond Cookies
152(2)
Chestnut Dinner
154(2)
Roasted Chestnuts with Mulled Wine
156(3)
Grabbing Your Attention: Composition
159(32)
Impact and Proportion
164(2)
Depth of Field
166(1)
A Visual Comparison of Compositions
167(24)
Fruit Tart
168(2)
Fiddlehead Ferns
170(2)
Tri-Color Peppers
172(2)
Oysters
174(2)
Anchovy Salad
176(2)
Spring Pea Risotto
178(2)
Oven Roasted Mussels
180(2)
Beet Ravioli
182(2)
Blueberry Creme Brulee
184(2)
Phyllo Purse
186(2)
Passion Fruit Sorbet
188(3)
The Recipe for Light
191(40)
The Importance of Proper Exposure
194(13)
ISO Settings, f-Stops, and Shutter Speeds
194(4)
Flash
198(3)
Metering
201(2)
Color Temperature
203(3)
Lighting Ratios
206(1)
Lighting for Digital Food Photography
207(3)
Basic Lighting Tools: Low Budget
207(1)
Basic Lighting Tools: Medium Budget
208(1)
Basic Lighting Tools: High Budget
209(1)
A Visual Comparison of Lighting Setups
210(21)
Reflectors---Light Source 6 Feet Away
212(4)
Umbrellas---Light Source 6 Feet Away
216(4)
Soft Box---Light Source 6 Feet Away
220(3)
Soft Box with Grid Spot Backlight---Light Source 4 Feet Away
223(1)
Soft Box with Grid Spot Backlight and Mirrors---Light Source 4 Feet Away
224(3)
Soft Box from Different Angles
227(4)
The Digital Spice: Retouching
231(40)
Adobe Photoshop
234(1)
Setting Up the Digital Workstation
235(6)
System Requirements: Low Budget
237(1)
System Requirements: Medium Budget
238(1)
System Requirements: High Budget
238(2)
Calibrating Your Monitor
240(1)
Organizing Your Data
241(1)
The Art of Retouching Food: Using Adobe Photoshop
242(25)
Navigating Photoshop
242(1)
Adjusting Your Adobe Photoshop Settings
242(3)
Understanding Layers
245(1)
Retouching the Image
246(21)
Preparing for Reproduction
267(4)
Get Cooking and Make Some Money: Getting into the Business
271(18)
Overhead
272(1)
Marketing Yourself to Clients and Agents
273(6)
How I Got My Start
274(1)
Networking Helped Me Become an Olympus Visionary Photographer
274(5)
Stock Photography
279(1)
Creative Team
280(1)
Database and Image Storage
281(3)
Financial Matters
284(2)
Determining Your Corporate Structure
285(1)
Saving for the Future
286(1)
Protecting Yourself
287(1)
Copyright Issues
287(2)
Index 289

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