Digital Marketing: 2024 Release,9781266214431

Digital Marketing: 2024 Release

by
ISBN13: 9781266214431
ISBN10: 1266214437
Format: Nonspecific Binding
Pub. Date: 2024-04-30
Publisher(s): McGraw-Hill Higher Education (US)
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Table of Contents

Chapter 1: Digital Marketing in a Digital World 

Chapter 2: Creating Value through Digital Marketing Strategy 

Chapter 3: Digital Consumer Behavior and Customer Relationship and Experience Management 

Chapter 4: Website Marketing Strategy 

Chapter 5: Search Engine Optimization (SEO) Strategy 

Chapter 6: Search Engine Marketing (SEM) Strategy 

Chapter 7: Email Marketing Strategy 

Chapter 8: Social Media and Community Marketing Strategy 

Chapter 9: Mobile Marketing Strategy 

Chapter 10: Digital Brand, Trust, and Reputation Management Strategy 

Chapter 11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations 

Chapter 12: Trends and the Future of Digital Marketing 

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