What does the Walkman have to do with the 21st century? The long-awaited second edition of this classic textbook takes students on a journey to the past and back again, giving them to skills do to cultural analysis along the way. Through the 'circuit of culture', this book teaches students to critically examine what culture means, and how and why it is enmeshed with the media texts and objects in their lives. Students will: gain practical experience with the historical comparative method learn to think about some of the cultural conundrums of the present unpack the key concepts of contemporary culture, such as mobility and materiality look with fresh eyes at the media world and their practice within it practice their critical skills with up-to-date exercises and activities. This book remains the perfect 'how to' for cultural studies. It is an essential classic, reworked for today's students in cultural studies, media studies and sociology.