EBay Timesaving Techniques for Dummies®
by Collier, MarshaFormat: Paperback
Pub. Date: 2004-06-25
Publisher(s): For Dummies
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Summary
So, you' ve gotten started on eBay. You' ve made a few purchases and your first sale. You may have even built a moneymaking business. Now you' re looking for ways to ratchet things up. You' re looking for the insider tips and tricks for the easiest ways to take care of listing items, completing transactions, and keeping good records and you don't have the time to do all the research. "eBay Timesaving Techniques For Dummies is the book for you. Marsha Collier, an eBay University instructor and best selling author of "eBay For Dummies and "Starting an eBay Business For Dummies, has collected the fastest and most effective techniques for finding items to sell, setting up your sales pages, pricing items to move, getting the word out about your business, collecting payments, shipping your item, and taking care of all the paperwork. Time is money after all. So why waste time when you can be making money on eBay. This book contains over 60 step-by-step techniques proven toadd efficiency to your eBay operation. Includes coverage of: Finding sources for merchandise to sell on eBay Setting attractive prices and s
Author Biography
Marsha Collier is a recognized eBay expert and successful PowerSeller who has appeared on NBC’s Today show and ABC’s The View. She also teaches eBay University seminars and penned Starting an eBay Business For Dummies.
Table of Contents
| Introduction | p. 1 |
| Saving Time with This Book | p. 1 |
| Foolish Assumptions | p. 2 |
| What's in This Book | p. 2 |
| Buying for Successful Selling | p. 3 |
| Selling Shortcuts | p. 3 |
| Prettying Up Your Auctions | p. 3 |
| Finishing Off Your Auctions | p. 3 |
| Operating Efficiently with PayPal | p. 3 |
| Shipping Made Simple | p. 3 |
| Working the eBay Community | p. 4 |
| Running an Efficient Back Office | p. 4 |
| Acting Like a CEO | p. 4 |
| The Scary (or Fun) Stuff | p. 4 |
| Conventions Used in This Book | p. 4 |
| Icons Used in This Book | p. 5 |
| Where to Go from Here | p. 5 |
| Buying for Successful Selling | p. 7 |
| Efficient Searching to Find the Best Deals | p. 9 |
| Finding Deals with eBay Search | p. 9 |
| Taking the eBay price-comparison shortcut | p. 10 |
| Refining your search without missing important data | p. 11 |
| Finding Your Item in eBay Stores | p. 12 |
| Saving Time with Favorite Searches | p. 13 |
| Marking Favorite Sellers for Speedy Return Visits | p. 15 |
| Gearing Up for Savvy eBay Buying | p. 16 |
| Recognizing the Many Faces of eBay Transactions | p. 16 |
| Scanning through traditional auctions | p. 16 |
| Homing in on Multiple Item (Dutch) auctions | p. 17 |
| Saving time at auctions with the Buy It Now option | p. 18 |
| Buy it quickly with Fixed Price sales | p. 18 |
| Making eBay's Shipping Calculator Figure Your Shipping Costs | p. 20 |
| Paying Quickly and Seamlessly through PayPal | p. 20 |
| Winning and paying | p. 21 |
| Paying for multiple wins from the same seller | p. 21 |
| Paying for items from your My eBay page | p. 22 |
| Bidding to Win | p. 23 |
| Snipping Your Bids in the 21st Century | p. 23 |
| Sniping by hand--the 3-window way | p. 24 |
| Sniping with an online service | p. 24 |
| Bidding to Win at Traditional Auctions | p. 25 |
| Bidding to Win at Multiple Item (Dutch) Auctions | p. 26 |
| Researching to Save Time and Money | p. 27 |
| Assessing the Seller Before You Shop | p. 28 |
| Examining the Seller's Box | p. 28 |
| A Quick Way to Evaluate Feedback | p. 28 |
| Checking Out Current Transactions in the Seller's Recent Ratings | p. 31 |
| Saving Time with Free GutCheck Software | p. 31 |
| Using a SquareTrade Seal for More Information | p. 33 |
| Finding Discount Pricing on the Web | p. 34 |
| Real-World Sourcing Strategies for Your eBay Business | p. 35 |
| Finding Out Where Stores Buy Their Merchandise | p. 36 |
| Finding merchandise locally | p. 36 |
| Newspaper auction listings | p. 36 |
| Regional merchandise marts | p. 37 |
| Wholesale trade shows | p. 39 |
| Figuring Out Who's Who in the Industry | p. 40 |
| Qualifying Your Merchandise and Methods | p. 41 |
| Know the Lingo of Merchandisers | p. 41 |
| Staying Safe when Buying Liquidations | p. 43 |
| Internet Shopping for Resale Merchandise | p. 43 |
| Liquidation.com | p. 44 |
| Wholesale Central | p. 44 |
| Big Lots Wholesale | p. 44 |
| Dealing with Drop-Shippers | p. 45 |
| Finding a good drop-shipper | p. 46 |
| Coping with the inevitable "out-of-stock" | p. 47 |
| Getting Action When Transactions Go Wrong | p. 48 |
| Knowing Fraud When You See It | p. 48 |
| Yikes! You've Spotted the Fraud: What Now? | p. 49 |
| Reporting questionable items on eBay | p. 49 |
| Taking action if you feel you've been defrauded | p. 51 |
| Filing a fraud-protection claim with eBay | p. 53 |
| Filing a claim with PayPal | p. 53 |
| Getting Outside Help | p. 54 |
| Federal Bureau of Investigation (FBI) | p. 54 |
| United States Postal Inspector | p. 54 |
| The Federal Trade Commission (FTC) | p. 54 |
| The National Fraud Information Center | p. 54 |
| Selling Shortcuts | p. 55 |
| Building Strategies for Your Sales | p. 57 |
| Knowing What Day to End an Auction | p. 57 |
| Planning your auction end day by the calendar | p. 58 |
| Deciding how many days to run your auction | p. 59 |
| Figuring out what time to start your auction | p. 59 |
| Finding eBay's Soon-to-Be "Hot" Sellers | p. 61 |
| Hot on the Home page | p. 61 |
| eBay's Monthly Hot Sellers | p. 62 |
| Checking Out the Buzz on Yahoo! and Elsewhere | p. 62 |
| Setting Profitable Price Points | p. 64 |
| Keeping an Eye on Where Your Pennies Go | p. 64 |
| Minimizing eBay Listing Fees | p. 65 |
| Using Reserve Fees to Save Money | p. 65 |
| Adding Listing Upgrades | p. 66 |
| eBay Picture Services | p. 67 |
| Adding In the Final Value Fees | p. 68 |
| PayPal Gets Its Cut of the Action | p. 68 |
| Putting All the Fees Together with FeeFinder | p. 69 |
| Forewarned Is Smart | p. 70 |
| Researching with eBay PSP Software | p. 70 |
| Setting Sensible Shipping Costs | p. 72 |
| Figuring the Hidden Shipping Costs | p. 72 |
| Using a Shipping Calculator in Your Listings | p. 74 |
| Using eBay's Free Listing Tool: Turbo Lister | p. 77 |
| Checking the Minimum Requirements | p. 78 |
| Downloading Turbo Lister | p. 79 |
| Starting Up Turbo Lister | p. 79 |
| Preparing an eBay Listing | p. 80 |
| Designing your listing | p. 81 |
| Getting down to specifics | p. 82 |
| Organizing your listings | p. 83 |
| Uploading items to eBay | p. 84 |
| Making Multiple Sales without Multiplying Your Work | p. 85 |
| Relisting after a Win | p. 85 |
| If at First You Don't Succeed | p. 86 |
| Okay, Time to Relist | p. 86 |
| Relisting from your My eBay page | p. 87 |
| Relisting from Selling Manager | p. 87 |
| Making a Second Chance Offer | p. 88 |
| Relisting from Your "Item Did Not Sell" Notices | p. 88 |
| Tracking Your Auction Action | p. 90 |
| Using My eBay to Manage Your Listings | p. 90 |
| Active listings | p. 91 |
| Sold items | p. 92 |
| Unsold items | p. 92 |
| Ramping Up with Selling Manager | p. 92 |
| First glimpse of Selling Manager | p. 92 |
| Pending Listings | p. 93 |
| Active Listings | p. 93 |
| Sold Listings | p. 94 |
| Archived listings | p. 94 |
| Seller Tools | p. 94 |
| Cross-Promotions | p. 94 |
| Boosting Sales through Dynamic Research | p. 95 |
| Knowing What You Get from Sellathon ViewTracker | p. 96 |
| Checking Out Your Data | p. 97 |
| Getting Additional Information from Your Listings | p. 99 |
| Prettying Up Your Auctions | p. 101 |
| Getting Great Images for eBay | p. 103 |
| Choosing Your Digital Camera | p. 103 |
| Choosing digital media--You can have more than one | p. 104 |
| Battery life and bargain shopping | p. 104 |
| Scanning for Images | p. 105 |
| Getting Ready to Take Your Best Shot | p. 105 |
| Trudging through the eBay Gallery of Horrors | p. 106 |
| p. 106 | |
| p. 107 | |
| p. 107 | |
| p. 107 | |
| p. 108 | |
| Prepping and Photographing Clothing | p. 109 |
| Cleaning and Pressing Essentials | p. 110 |
| Assembling Your Fashion Photo Studio | p. 111 |
| Photographing the Tuff Stuff: Coins and Jewelry | p. 114 |
| Photographing with Ambient Light | p. 114 |
| Shooting with the Cloud Dome | p. 115 |
| Tips for Taking Cloud Dome Pictures | p. 117 |
| Touching Up Your Photos for eBay | p. 118 |
| Viewing Images on a Monitor | p. 118 |
| Choosing an Image-Editing Tool | p. 119 |
| Getting Your Image eBay-Ready | p. 120 |
| Knowing what image elements to edit | p. 120 |
| Perfecting your picture in Paint Shop Pro | p. 120 |
| Uploading Your Pictures to a Server | p. 125 |
| Using eBay's Picture Services | p. 125 |
| Uploading your picture | p. 126 |
| Editing a picture on the eBay server | p. 127 |
| Using Your Free ISP Space | p. 127 |
| Obtaining an FTP program | p. 127 |
| Uploading your picture to an ISP server | p. 128 |
| Uploading images to AOL | p. 129 |
| Listing Touchups and HTML without the Headaches | p. 132 |
| Writing Your Title and Description | p. 133 |
| All CAPITAL titles | p. 133 |
| Wasted titles | p. 133 |
| Negative comments | p. 134 |
| Getting Friendly with HTML | p. 134 |
| What HTML can do | p. 134 |
| How HTML works | p. 135 |
| Using Tables | p. 136 |
| Creating Your Own HTML Templates | p. 139 |
| Setting Up Your Templates | p. 140 |
| Getting CuteHTML | p. 140 |
| Adding text and graphics with CuteHTML | p. 140 |
| Adding HTML formatting | p. 141 |
| Getting Quick, Basic Templates Online | p. 143 |
| Finishing Off Your Auctions | p. 145 |
| Notifying Winners and Sending Invoices | p. 147 |
| Notifying Winners | p. 147 |
| Thanking them kindly | p. 148 |
| Thanks for the money! | p. 149 |
| Auto-sending invoices from Selling Manager | p. 149 |
| Sending Out Invoices | p. 150 |
| PayPal invoicing | p. 150 |
| eBay invoicing | p. 151 |
| Tracking Payments | p. 153 |
| Tracking Payments through My eBay | p. 153 |
| Tracking payments on your My eBay page | p. 154 |
| Tracking payments from eBay's Selling Manager | p. 154 |
| Tracking Payment Info with PayPal | p. 155 |
| Payment notification via e-mail | p. 155 |
| PayPal's Post-Sale Manager | p. 155 |
| Tracking Your Shipments | p. 157 |
| Tracking the Mail | p. 157 |
| Tracking with Delivery Confirmation | p. 158 |
| Tracking for users of endicia.com | p. 158 |
| Finding Out Where the Brown Truck Went | p. 159 |
| Finding Your FedEx Package | p. 160 |
| Leaving Feedback Quickly and Gracefully | p. 161 |
| Using the Feedback Forum | p. 162 |
| Posting Feedback from Selling Manager | p. 163 |
| Entering Feedback from My eBay | p. 164 |
| Leaving Feedback from an End of Transaction E-mail | p. 164 |
| Downloading Your eBay Sales Reports | p. 165 |
| eBay Selling Manager's Reports | p. 165 |
| Customizing a Works or Excel Spreadsheet | p. 168 |
| Your eBay Stores Sales Reports | p. 169 |
| Reporting Failed Transactions to eBay | p. 170 |
| Knowing When a Transaction Has Gone Wrong | p. 170 |
| Filing a Non-Paying Buyer Alert | p. 171 |
| The Next Step: Your Final Value Fee Credit | p. 172 |
| Operating Efficiently with PayPal | p. 173 |
| Understanding PayPal Accounts and Options | p. 175 |
| Here Comes eBay | p. 175 |
| Understanding How PayPal Works | p. 176 |
| Sending money through PayPal | p. 176 |
| Figuring out the payment types | p. 176 |
| PayPal's Protection Plans | p. 177 |
| PayPal Buyer Protection | p. 177 |
| PayPal Seller Protection | p. 178 |
| Getting qualified for a Protection Shield | p. 179 |
| Comprehending PayPal's Accounts | p. 180 |
| PayPal Personal Account | p. 180 |
| Business and Premier Accounts | p. 180 |
| Generating Income from Your Web Site with PayPal | p. 181 |
| Making the PayPal Payment Option Available on Your Site | p. 181 |
| Creating a button from the PayPal Web site | p. 182 |
| Setting up your payment page | p. 183 |
| Coding for Do-It-Yourselfers | p. 184 |
| Paypal coding--the stripped-down version | p. 184 |
| PayPal coding with all the bells and whistles | p. 185 |
| Adding a PayPal Buy Now Button to Your AOL Hometown Page | p. 186 |
| Downloading Your Payment History from PayPal | p. 187 |
| PayPal's Downloadable Reports | p. 187 |
| Starting the Download from PayPal | p. 188 |
| Customizing your Download | p. 188 |
| Doing the Actual Download (Finally!) | p. 190 |
| Saving and Editing Your Reports | p. 190 |
| Arranging Shipping Directly through PayPal | p. 192 |
| Shipping Directly from PayPal | p. 192 |
| PayPal Shipping with the USPS | p. 193 |
| Shipping with UPS | p. 195 |
| Expanding Your Business with PayPal Shops and Tools | p. 197 |
| Joining PayPal Shops | p. 197 |
| Your PayPal Seller Reputation number | p. 197 |
| PayPal Shopping invitations | p. 198 |
| Featured Shop consideration | p. 199 |
| Site statistics | p. 200 |
| Spending Your PayPal Balance with a Virtual MasterCard | p. 200 |
| Cashing In on the PayPal Referral Program | p. 201 |
| Using PayPal's Little-Known Tools | p. 202 |
| PayPal's Merchant Tools | p. 203 |
| Using the Post-Sale Manager | p. 204 |
| Updating Payment Status | p. 205 |
| Using search filters | p. 206 |
| Taking Advantage of the Outlook Payment Request Wizard | p. 206 |
| Shipping Made Simple | p. 209 |
| Selecting the Best Packing Materials | p. 211 |
| Using Void Fill | p. 212 |
| Air packing pillows | p. 212 |
| Plentiful packing peanuts | p. 212 |
| Bubble wrapping by the roll | p. 213 |
| Plain old white newsprint | p. 213 |
| Mailing Envelopes | p. 213 |
| Getting It Boxed | p. 215 |
| Buying in bulk | p. 215 |
| Buying boxes on eBay | p. 215 |
| Free Priority Mail boxes | p. 215 |
| Picking the Right Shipper | p. 216 |
| Meeting the Front Line | p. 216 |
| Location, Location, Location | p. 217 |
| Compare the Costs | p. 218 |
| Shipping with the U.S. Postal Service | p. 219 |
| Understanding the Costs | p. 220 |
| Getting Free Delivery Confirmations | p. 220 |
| Online Delivery Confirmation Services | p. 221 |
| Print Your Own Postage and Get Free Confirmations | p. 221 |
| Mechanizing Your Shipping | p. 222 |
| Getting Free Package Pickup from the Post Office | p. 223 |
| Private Postal Package Insurance | p. 223 |
| Getting Brown with United Parcel Service | p. 225 |
| Using UPS Today | p. 225 |
| Timing your shipments | p. 226 |
| Comparing the costs | p. 227 |
| Checking Out UPS Rates | p. 227 |
| Saving Big Money with Package Pickup | p. 228 |
| Absolutely, Positively FedEx | p. 229 |
| Saving by Shipping with FedEx Ground | p. 230 |
| Signing up with FedEx | p. 230 |
| Saving on your shipping costs | p. 231 |
| Shipping Your Packages Online | p. 232 |
| Insuring Against the Worst | p. 234 |
| Self-Insuring Your Items | p. 234 |
| Insuring through the Major Carriers | p. 235 |
| Getting Private Shipping Insurance | p. 235 |
| Making a Claim When Shipping Goes Bad | p. 237 |
| Mistyping Addresses Means Losing Parcels | p. 237 |
| Making a Claim with the Post Office | p. 239 |
| Filing a Claim with UPS | p. 240 |
| Filing with FedEx | p. 241 |
| Working the eBay Community | p. 243 |
| Opening an eBay Store | p. 245 |
| Making the "Store" Decision | p. 246 |
| Choosing between store types | p. 246 |
| Knowing the fee structure | p. 247 |
| Setting Up Your Store | p. 248 |
| Setting up your store content | p. 249 |
| Designing your store's "look" | p. 250 |
| Designing a custom store home page | p. 252 |
| Building Your Reputation by Becoming a PowerSeller | p. 253 |
| PowerSeller Tiers | p. 254 |
| Benefiting from the Program | p. 254 |
| Becoming an eBay Trading Assistant | p. 255 |
| Becoming a Trading Assistant | p. 255 |
| Promoting Your Business | p. 257 |
| Adding the Trading Assistant logo to your eBay listings | p. 257 |
| Posting flyers | p. 258 |
| Handling Your Business Professionally | p. 259 |
| Getting the Stamp of Approval from SquareTrade | p. 261 |
| SquareTrade Stretches Beyond eBay | p. 261 |
| Making SquareTrade Work for You | p. 262 |
| Getting Your Own Seal | p. 264 |
| Meeting Other eBayers | p. 266 |
| Navigating the eBay Community | p. 266 |
| Participating in talk | p. 267 |
| Checking out what's news | p. 268 |
| Understanding the differences in posting between the boards | p. 268 |
| Visiting the events | p. 269 |
| Joining a Group | p. 270 |
| Running an Efficient Back Office | p. 271 |
| Going Legit with Your Business | p. 273 |
| Giving Your Business a Name | p. 273 |
| Deciding Your Business Structure | p. 274 |
| Sole proprietorship | p. 274 |
| Partnership | p. 274 |
| Corporation | p. 275 |
| Limited liability company (LLC) | p. 275 |
| Joining the Feds | p. 276 |
| City and State Business Licenses | p. 276 |
| Simplifying Your Bookkeeping | p. 279 |
| Dealing with a Professional | p. 279 |
| Keeping Your Books Accurately | p. 280 |
| Using QuickBooks in your eBay business | p. 281 |
| Posting sales in QuickBooks the easy way | p. 282 |
| Monitoring Your Financial Reports | p. 284 |
| De-bewildering Your Balance Sheet | p. 285 |
| Tracking Your Accounts Payable | p. 285 |
| Knowing Your Sales Tax Liability | p. 285 |
| Analyzing Your Profit & Loss Statement | p. 286 |
| Keeping Your Records and Data Safe | p. 288 |
| Backing Up Your Data--Just Do It! | p. 289 |
| Saving Your Business Records | p. 289 |
| Knowing How Long to Keep Your Paperwork | p. 290 |
| Avoiding Sick Days by Staying Healthy | p. 291 |
| Keeping Your Eyes Clear | p. 291 |
| Watching Your Back | p. 292 |
| Practicing Safe Mousing | p. 292 |
| Overcoming Accessibility Challenges | p. 295 |
| Helping Others through DOUA | p. 296 |
| Setting Up Windows for Easier Accessibility | p. 297 |
| Finding Tools to Meet the Challenge | p. 298 |
| Acting Like a CEO | p. 299 |
| Building Business Buying Plans | p. 301 |
| Understanding the Six-Month Merchandise Plan | p. 301 |
| Getting the Data | p. 302 |
| Formulas That Calculate Your Data | p. 302 |
| Knowing Your Customers | p. 304 |
| Marketing to the Generations | p. 304 |
| Marketing Your eBay Listings | p. 307 |
| eBay Cross-Promotions | p. 307 |
| Smart cross-promoting | p. 308 |
| Setting up cross-promotions | p. 308 |
| Checking the status of your cross-promotions | p. 309 |
| Editing your individual items | p. 310 |
| Using an eBay Marketplace | p. 311 |
| Using Google to Build Your Business | p. 313 |
| Finding Out What the Zeitgeist Is | p. 313 |
| Catching Attention for Your eBay Store on Google | p. 315 |
| Get Found in a Hurry with AdWords | p. 316 |
| Bonding Your Sales: Raising Bids and GSM | p. 318 |
| Learning About Bonding | p. 319 |
| Seller Bonding on eBay | p. 319 |
| Bonding items | p. 320 |
| What happens when something goes wrong? | p. 321 |
| Flying Your Banner on eBay | p. 322 |
| Getting the Click-Throughs | p. 322 |
| Making Your Banner | p. 323 |
| Making your own | p. 323 |
| Finding someone to make it | p. 323 |
| Designing to eBay style | p. 324 |
| Setting Up Your Banner Campaign | p. 324 |
| Signing up | p. 324 |
| Playing the links | p. 325 |
| Targeting with keywords and phrases | p. 325 |
| Bidding for exposure | p. 326 |
| Uploading your banner | p. 326 |
| Paying for your campaign | p. 327 |
| Co-oping with eBay to Lower Advertising Costs | p. 328 |
| Getting In on the Gold | p. 329 |
| How much will eBay pay? | p. 329 |
| How do you get your money? | p. 330 |
| Advertising Basics: Choosing Where to Run Your Ad | p. 330 |
| Creating Your Ad | p. 331 |
| The Scary (or Fun) Stuff | p. 333 |
| Raising Money for Your Favorite Charity | p. 335 |
| Finding Out About Giving Works | p. 335 |
| Starting Small and Buying | p. 336 |
| Raising Money for the Little Guy | p. 337 |
| Getting Your Nonprofit on the List | p. 337 |
| Organizing with Auction Management Tools | p. 340 |
| Choosing Your Auction Management Tools | p. 340 |
| Looking for the Essential Features | p. 341 |
| Exploring the Advanced Features | p. 342 |
| Networking Your Office | p. 344 |
| Using a Powerline Network | p. 344 |
| Going Wireless | p. 346 |
| The types of wireless | p. 346 |
| Setting up your wireless network | p. 347 |
| Using a Hybrid Network | p. 347 |
| Keeping Kosher: Staying Away from Spam | p. 348 |
| Keeping Your E-mail Address Quiet | p. 349 |
| Recognizing Spam | p. 349 |
| Finding spam before it finds you | p. 349 |
| Checking out nefarious e-mail | p. 350 |
| Fighting Back! | p. 351 |
| Keeping Password Accounts Secure | p. 353 |
| Reporting Messed-Up Accounts | p. 353 |
| Choosing a Good Secret Question | p. 355 |
| Selecting a Good Password | p. 356 |
| Letting the World Know All About You, er, Me | p. 358 |
| Getting Your About Me Page | p. 358 |
| Setting up the page | p. 359 |
| Using little-known, eBay-unique HTML tags | p. 360 |
| Checking Out Some Pros! | p. 361 |
| marsha_c | p. 361 |
| cosmiquemuffin | p. 361 |
| preservationpublishing | p. 362 |
| listingrover | p. 362 |
| aunt*patti | p. 363 |
| Shoetime | p. 363 |
| noblespirit | p. 363 |
| Glossary of eBay Sellers' Business Terms | p. 364 |
| Index | p. 371 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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