It's The Ecosystem Mindset takes a hard look at the Ecosystem Economy, and what it means for companies once siloed by sector. It explores how and why we got here, beginning with the foundations of the sector economy and bringing us up to today--the earliest chapter in the ecosystem economy's history. Readers will see that the truly successful companies are not the ones that have brought old-school best practices to bear on the new economy, but the companies that have thrown out those best practices altogether--the companies that have adopted entirely new mindsets and strategies for this entirely new game. The authors l then explain why adopting a new playbook is so important. They show that ecosystems players stand to partake in $60 trillion of new value, and they will also show that the ecosystem is here to stay. In fact, they  explore how the ecosystem economy might continue to evolve, dissolving traditional industry barriers once and for all and giving way to an entirely new playing field where sector-system strategies will become entirely untenable. Finally, they introduce an ecosystem playbook--the philosophies and strategies that enterprises will need to adopt in order to survive and thrive in the ecosystem economy. As the barriers between industries come down, we are all going to need to reshape our thinking about competition, partnership, value, and process. This book engages the reader to consider a new playbook for doing business in a world of digital ecosystems.

VENKAT ATLURI is a senior partner at McKinsey & Company, where he leads the firm’s global Technology & Telecommunications Practice. In addition he serves clients in the high-tech, media and telecommunications, advanced industries, and consumer sectors by partnering with management teams and boards to create value through performance transformation, programmatic M&A and new business building. Prior to joining McKinsey, Atluri held leadership roles at General Electric and 3M.

MIKLÓS DIETZ is a senior partner at McKinsey & Company. He leads McKinsey’s banking strategy and innovation work globally and is the managing partner of the Vancouver office. He is the founder/chair of the Panorama research group and the Ecosystem Hub, and has served over 450 clients in 40+ countries across multiple industries. Prior to joining McKinsey, he worked at Merrill Lynch and Reuters.

Introduction: The Age of Ecosystems 1

Part One

1 Sparks of Magic 15

Certain features of the economy have remained the same for years and years, but now they’re changing

2 The Walls Come Tumbling Down 31

The Dawn of an Ecosystem Economy

3 The Exhilarating Path Ahead 55

How the Uncertain Future Will Shape the Evolution of Ecosystems

Part Two

4 Going Where the Puck Will Be 95

Choosing Where to Play in the New Ecosystem Economy

5 It Takes a Village 129

Finding Your Place in the Ecosystem, Choosing Your Role, and Picking the Right Collaborators

6 Survival of the Fittest—Changing from the Inside Out 159

How to Make the Leap

Conclusion: Ten Time-Tested Principles for the Emerging Ecosystem Economy 187

Finding Prosperity in a World of Sectors Without Borders

Acknowledgments 199

List of Illustrations 201

Notes 203

About the Authors 215

Index 219