Entrepreneurship : A Process Perspective
by Baron, Robert A.; Shane, Scott A.-
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Summary
Table of Contents
| Preface | |
| Entrepreneurship: Who, What, Why | |
| Entrepreneurship: A Field, An Activity-- And a Way of Life | |
| Entrepreneurial Activities: Their Origins, Forms, and Suitability for New Ventures | |
| Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition | |
| Assembling The Resources | |
| What Entrepreneurs Needs to Know Before They Start: Acquiring and Interpreting Information about Markets, Competitors and Government | |
| Assembling the Team: Acquiring and Utilizing Essential Human Capital | |
| Financial Resources for New Ventures: How to Get Them, How to Manage Them | |
| Writing an Effective Business Plan: Building a Roadmap to Success | |
| Launching The New Venture | |
| Legal Issues Relating to New Ventures ? At Start-up and Afterward | |
| Marketing in a New Venture | |
| Strategy: Planning for Competitive Advantage | |
| Running The Business: Building Lasting Success | |
| Preparing for and Attaining Growth: Strategies for Building Lasting Success | |
| Managing New Ventures for Growth | |
| Harvesting The Rewards | |
| Exit Strategies for Entrepreneurs: The Concluding Act | |
| Appendix: Accounting for Entrepreneurs: A Review of Key Principles and Essential Practices | |
| Glossary | |
| Name Index. | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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