Entrepreneurship: A Small Business Approach
by Bamford, Charles; Bruton, GarryEdition: 1st
Format: Paperback
Pub. Date: 2010-01-22
Publisher(s): MCGRAW-HILL
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Summary
Entrepreneurship: A Small Business Approachtakes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research,Entrepreneurshipprovides students with the necessary foundation to design, start, and manage a small business.
Table of Contents
| Laying the Groundwork for Small Business | |
| Introduction | |
| Individuals and Small Business Start-Ups | |
| Business Idea Generation and Initial Evaluation | |
| Due Diligence on The Business Idea | |
| External Analysis | |
| Business Mission and Strategy | |
| Analyzing Cash Flow and Other Financial Information | |
| Establishing the Business | |
| Establishing the Legal Foundation | |
| Establishing Operations | |
| Financing and Accounting | |
| Building the Business | |
| Human Resource Management | |
| Marketing | |
| Financial Analysis | |
| Other Issues | |
| Exit/Harvest/Turnaround | |
| Franchising and Purchasing an Existing Business | |
| Appendix | |
| Glossary | |
| References | |
| Credits | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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