Entrepreneurship and Small Business Management
by Mariotti, Steve; Glackin, CarolineEdition: 1st
Format: Paperback
Pub. Date: 2010-12-28
Publisher(s): Prentice Hall
Other versions by this Author
-
This Item Qualifies for Free Shipping!*
*Excludes marketplace orders.
List Price: $231.62
Buy Used
In stock
$165.44
Rent Textbook
Select for Price
New Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents difficult economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting to replication. Filled with examples from a broad range of careers, it moves further into the entrepreneurial process-discussing the business plan and also the details of managing and growing a small business.
Table of Contents
UNIT 1 What Business Do You Want to Start?
1. Entrepreneurs Recognize Opportunities
2. Franchising
3. Finding Opportunity in an Existing Business
4. The Business Plan: Road Map to Success
Unit 1 Case Study: FastSigns
UNIT 2 Who Are Your Customers?
5. Creating Business from Opportunity
6. Exploring Your Market
Unit 2 Case Study: Nicole Miller Ltd.
UNIT 3 Integrated Marketing
7. Developing the Right Marketing Mix and Plan
8. Pricing and Credit Strategies
9. Integrated Marketing Communications
10. Marketing Globally
11. Smart Selling and Effective Customer Service
Unit 3 Case Study: Ken Done Galleries
UNIT 4 Finding, Securing, and Managing Financial Resources
12. Understanding and Managing Start-Up, Fixed, and Variable Costs
13. Using Financial Statements to Guide a Business
14. Cash Flow and Taxes
15. Financing Strategy: Debt, Equity, or Both?
Unit 4 Case Study: Bridgecreek Development
UNIT 5 Operating a Small Business Effectively
16. Addressing Legal Issues and Managing Risk
17. Operating for Success
18. Location, Facilities and Layout
19. Human Resources and Management
Unit 5 Case Study: Mo’s Chowder
UNIT 6 Leadership, Ethics, and Exits
20. Leadership and Ethical Practices
21. Franchising, Licensing, and Harvesting: Cashing in the Brand
Unit 6 Case Study: Avocent
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.