Everyday Use : Rhetoric at Work in Reading and Writing

by ;
Format: Paperback
Pub. Date: 2005-01-01
Publisher(s): Longman
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Summary

Brief and accessible, this rhetoric teaches students to read closely, critically, and rhetorically, and to write effectively to achieve their rhetorical goals.The five traditional canons of rhetoric ¿invention, arrangment, style, memory, and delivery- are introduced in a particularly accessible chapter, showing students that rhetoric has roots in antiquity but essential applications in our own time (Ch 2).

Table of Contents

Foreword
Preface
Everyday Use: Rhetoric in Our Lives
Rescuing Rhetoric from Its Bad Reputation: Definitions and Examples
What Does "Being Skilled at Rhetoric" Mean? Developing Skill with Rhetoric: The Rhetorical Triangle
Key #1: Understanding Persona
Key #2: Understanding Appeals to the Audience
Key #3: Understanding Subject Matter and Its Treatment
Modifying the Basic Rhetorical Triangle: Rhetoric Occurs in a Context
Key #4: Understanding Context
Key #5: Understanding Intention
Key #6: Understanding Genre
Rhetoric in Everyday Life: Your Life, Your Community
Rhetoric and Citizenship
Rhetoric and Community
Rhetoric and Conscientious Consumption. Interchapter 1
Using the Five Traditional Canons of Rhetoric
Rhetoric at Work: Context and the Three Appeals
Invention
Systematic Invention Strategy I: The Journalist's Questions
Systematic Invention Strategy II: Kenneth Burke's Pentad
Systematic Invention Strategy III: The Enthymeme
Systematic Invention Strategy IV: The Topics
The Basic Topics
The Common Topics
Intuitive Invention Strategies: A Preview
Arrangement
Genres
Functional Parts
Questions about the Parts
Style
Style and Situation
Style and Jargon
Are You and IOkay? Style and Contractions
Style and the Passive Voice
Dimensions of the Study of Style
Sentences
Parallel Structure
Words
General versus Specific Words
Formal versus Informal Words
Latinate versus Anglo-Saxon Words
Common Terms versus Slang or Jargon
Denotation versus Connotation
Figures of Rhetoric: Schemes and Tropes
Schemes Involving Balance
Schemes Involving Interruption
Schemes Involving Omission
Schemes Involving Repetition
Tropes Involving Comparisons
Table of Contents provided by Publisher. All Rights Reserved.

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