The Everything Home-Based Business Book,9781580623643

The Everything Home-Based Business Book

by ;
ISBN13: 9781580623643
ISBN10: 1580623646
Format: Paperback
Pub. Date: 2000-09-01
Publisher(s): Adams Media Corp
  • Free Shipping Icon

    This Item Qualifies for Free Shipping!*

    *Excludes marketplace orders.

List Price: $15.70

Rent Book

Select for Price
Add to Cart
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

Buy from our Marketplace starting at $4.68

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

With over 4 million sold, our Everything "RM" books are just too good to pass up. Each book in the Everything "RM" series is packed with clear, concise information that is written in a fun, engaging style. The large trim-size, bright colors, and great price attract readers, and over 300 pages of unparalled content and two-color illustrations keep them reading!

Table of Contents

Introduction xi
Part I Is a Home Business Right for You? 1(60)
Can You Run a Home Business?
3(8)
Qualities of a Successful Home Businessperson
4(1)
Good Reasons to Start a Home Business
5(1)
Bad Reasons to Start a Home Business
6(2)
Don't Make Excuses for Yourself
8(3)
What Kind of Home-Based Business Do You Want?
11(12)
What Is a Home Business?
12(1)
Hobby Businesses
13(1)
Advantages of a Hobby Business
13(1)
Retirement Businesses
14(4)
Full-Time Home Businesses
18(1)
Deciding the Future of Your Home Business
19(4)
Is Your Home Right for Your Business?
23(8)
Zoning
24(2)
Variances
25(1)
Dedicated Business Space
26(1)
Storage
27(1)
Parking
27(1)
Location and Signage
27(1)
Phone Lines and Utilities
28(1)
Insurance
28(2)
Taxes
30(1)
The Home Business Family
31(12)
Communicate First
32(5)
The Naysayer Spouse
32(1)
Familiar Issues
33(1)
Talk... and Listen
34(1)
A Case Study: Lisa B Graphic D
34(3)
Home Businesses and Kids
37(2)
Keys to Being a Successful Home Business Parent
38(1)
Kids As Assets
39(1)
Respect the Family's Time and Space
39(1)
Telephone Wars
40(1)
Confidentiality
41(1)
How to Handle Friends and Neighbors
41(2)
Neighboring Needs
42(1)
Are Your Finances Right for a Home Business?
43(18)
Determining Your Current Financial Needs
44(2)
Adjusting Your Lifestyle
44(2)
Determining What You Really Need
46(1)
Assessing What You Owe
46(1)
Determining Your Financial Goals
47(3)
Provisions for Retirement
49(1)
Assessing Risk
50(1)
Determining the Needs of Your Business
50(2)
Capital Costs
51(1)
Operating Capital
51(1)
Cash Reserve
51(1)
Financing Your Home Business
52(1)
Borrowing
52(4)
Small Business Administration
53(1)
Venture Capital
54(1)
Family Members
54(1)
Credit Cards
55(1)
Bootstrapping
56(5)
A Case Study: Jim Dandy Landscaping
56(2)
Basic Bootstrapping Techniques
58(3)
Part II Starting Your Home Business 61(108)
Steps to Starting Your Business
63(14)
Choosing When
64(1)
Choosing the Form of Business Organization
64(4)
Sole Proprietorship
64(2)
Partnership
66(1)
Corporations
67(1)
S Corporations
67(1)
Limited Liability Companies
68(1)
Choosing a Business Name
68(3)
Create an Image
68(1)
Your Logo
69(1)
Registering Your Business Name
70(1)
Employer Identification Number
71(1)
Business Licenses
72(1)
Business Bank Accounts
72(3)
Picking a Bank
73(1)
Credit Cards
74(1)
The Grand Opening
75(2)
Creating a Business Plan
77(26)
The Planning Process
80(12)
Description of the Business
80(1)
Market Research
81(1)
Customer Needs and Characteristics
82(1)
Forecasting Sales
82(2)
Cost of Goods
84(1)
Operating Expenses
85(1)
Pro Forma Income Statement
86(1)
Projecting Income
87(4)
Capital Needs
91(1)
What Are Gail s Chances?
91(1)
Sample Business Plan: Brakes n More
92(11)
Table of Contents
92(1)
Statement of Purpose
93(1)
Description of Business
94(1)
Market Analysis and Marketing Plan
95(2)
Financial Data
97(4)
Supporting Documents
101(2)
Setting Up Your Home Business Office
103(14)
Determining Your Needs
104(3)
The Non-Office-Based Business
104(1)
The Corner-of-the-Living-Room Office
105(1)
Stocking the Desk-Sized Office
106(1)
The Office-Centered Business
107(6)
Setting Up Your Office
108(1)
The One-Person Office
108(2)
The Basics
110(2)
Handy Items
112(1)
Comfort Items
113(1)
General Services
113(1)
Trash
113(1)
Cleaning
113(1)
Mail
114(1)
When Clients Come to Your Office
114(3)
Home Office Technology
117(14)
Telephone
118(2)
Answering Machines
120(1)
Computers
121(5)
Computer Basics
122(1)
Computer Accessories
123(1)
Computer Supplies
124(1)
Buying the Computer
124(1)
Software
125(1)
Photocopier
126(1)
Fax Machine
126(1)
Phone and Internet Services
127(4)
Phone
127(2)
Internet
129(2)
Buying a Business
131(8)
Why Buy a Business?
132(2)
Location
132(1)
Time and Money
133(1)
Competition or Market Share
133(1)
What You Can Buy
134(2)
Real Estate
134(1)
Equipment and Inventory
134(1)
Goodwill
134(2)
A Few Things to Watch For
136(1)
Hidden Debts
136(1)
Overstated Earnings
136(1)
Receivables
137(1)
Financing the Purchase
137(2)
Legal Issues
139(8)
When You Need a Lawyer
140(3)
Contracts
141(1)
Intellectual Property Protection
141(1)
Equipment Leasing
141(1)
Buying or Selling a Business
142(1)
Real Estate
142(1)
Taxes
142(1)
Estate Planning
142(1)
Collections and Bankruptcy
143(1)
Filing a Suit
143(1)
Picking a Lawyer
143(2)
Working with a Lawyer
145(2)
Taxes and the Home Business
147(14)
Working with the IRS
148(1)
Federal Taxes
149(1)
Estimated Tax
150(1)
Business Income
151(1)
Business Expenses
152(2)
Business Use of the Home
152(2)
Gross Income Limit
154(1)
Depreciation
154(1)
Self-Employment Tax
154(1)
Record Keeping
155(1)
Do You Have to Make Money?
156(1)
Taxes and Partnerships
157(1)
Taxes and Corporations
157(1)
Collecting and Reporting Sales Tax
158(1)
Taxes and Employees
158(2)
Taxes and Independent Contractors
160(1)
Insurance
161(8)
Property and Liability Insurance
163(2)
Property Insurance
163(1)
Casualty (Liability) Insurance
163(1)
Business Interruption Insurance
164(1)
Umbrella Liability Insurance
164(1)
Industry-Specific Insurance
164(1)
Auto Insurance
165(1)
Personal Insurance
165(2)
Health Insurance
165(1)
Disability Insurance
166(1)
Life Insurance
167(1)
Workers Compensation
167(1)
Planning for the Worst
167(2)
Part III Running Your Home Business 169(46)
Daily Operations
171(14)
Meeting Customers Needs
172(3)
Be Predictable
174(1)
Face-to-Face Communications
175(1)
Phone Manners
175(2)
Correspondence
177(1)
Letterhead
177(1)
Business Letters
178(1)
E-Mail Etiquette
178(3)
Organization
181(4)
Keeping the Books
185(10)
You, the Computer, or an Accountant?
186(1)
Beginners Bookkeeping
187(1)
Basic Records
188(1)
Analyzing Your Progress
189(2)
Getting Paid
191(1)
Paying Yourself
192(3)
The Personal Side
195(10)
Staying Motivated
197(3)
Setting Goals
200(1)
Feeling Swamped
201(1)
Overcoming Isolation
202(2)
Positive Self-Esteem
204(1)
Problem Solving
205(10)
Recognizing Problems Early
206(2)
Cash Flow Problems
207(1)
Monitor the Competition
208(2)
10 Common Mistakes
210(5)
Undercapitalization
210(1)
Too Much Debt
210(1)
Poor Customer Service
211(1)
Looking Too Much Like a Home Business
211(1)
Poor Planning
211(1)
Waiting Until Its Too Late
212(1)
Unrealistic Expectations
212(1)
Defeatist Attitude
212(1)
Poor Time Management
212(2)
Cash Flow
214(1)
Part IV Promotions and Sales 215(44)
Creating a Marketing Plan
217(10)
Elements of a Marketing Plan
218(1)
Keeping It Simple: Reliable Jon s Mowing
219(8)
Overall Market
219(1)
Competitive Analysis
220(1)
Goals
221(1)
SWOT Analysis
221(1)
Marketing Strategies
222(1)
Target Market Analysis
222(2)
Review and Evaluation
224(3)
Sales Basics for the Home Business
227(12)
Making a Sales Plan
228(3)
Timing
231(1)
Needs-Based Selling
232(1)
Face-to-Face Selling
233(1)
Phone Sales
234(2)
Telemarketing
235(1)
Direct Mail
236(1)
Internet Sales
237(2)
Promoting Your Home Business
239(20)
Paid vs. Unpaid Promotion
240(1)
Creating an Image
241(1)
Image at Home
242(1)
Image Away from Home
243(1)
Stationery and Logos
244(1)
Web Sites
245(1)
Advertising Basics
245(10)
Setting an Advertising Budget
246(1)
Newspapers
246(2)
Inserts
248(1)
Yellow Pages
249(1)
Radio
249(1)
Television and Cable
250(2)
Community Advertising
252(1)
Direct Mail
253(1)
Coupon Mailers
254(1)
Web Site Ads
254(1)
Trade Shows, Consumer Shows, and Fairs
254(1)
Unpaid Promotion
255(4)
Press Releases
255(2)
Ways to Get Attention
257(2)
Part V Resources 259(2)
Glossary of Basic Business Terms 261(4)
Resources for the Home-Based Business 265(5)
Home Business Books
266(1)
Home Business Magazines Online
266(1)
Home Business Organizations
267(1)
Home Business Web Sites
268(2)
Index 270

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.