On the Firing Line
by Amelio, Gil; Simon, William L.Format: Paperback
Pub. Date: 1999-03-19
Publisher(s): HarperCollins Publications
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Summary
On the Firing Line: My 500 Days at Apple is Gil Amelio's gripping and fast-paced recollection of what happened during his seventeen months as the CEO of Apple. This is the revealing story of how a proven high-technology turnaround artist took on the biggest challenge of his career--and perhaps his life.
Author Biography
Gil Amelio was CEO of National Semiconductor and group president of Rockwell International before serving most recently as CEO and chairman of Apple. Amelio has been profiled in magazines as wide-ranging as Wired, Business Week, and The New Yorker. He lives in California with his wife, Charlene. William L. Simon has been writing professionally for more than thirty years. He lives in Rancho Santa Fe, California, with his wife, Arynne.
Table of Contents
| Preface to the Paperback Edition | p. ix |
| A Winter's Tale--I Am Hired | p. 1 |
| Tight-Fisted Homunculus--My Contract Goes Through Hell and So Do I | p. 18 |
| Borrowers and Lenders--Solving the Cash Crunch | p. 34 |
| A Tempest and a Brave New World--Some Bad Times and Good | p. 47 |
| Measure for Measure--We Hammer Out a Strategy | p. 65 |
| Tragedy of Errors--My Mistakes Begin to Pile Up | p. 82 |
| Two Gentlemen in Redmond--I Call on Bill Gates | p. 101 |
| Done Well If Done Quickly--Shaping My Own Executive Team | p. 110 |
| Nerd's Labors Lost and Found--Solid Guidelines for New Products | p. 126 |
| A Piece of Work--Launching the Quest for a New Operating System | p. 139 |
| Crack of Doom--Dysfunctional Relationships | p. 156 |
| Once More to the Breach--More Bad News, and We Compound the Sales Problems | p. 169 |
| To Be or Not to Be--Whether 'Tis Nobler to Choose be or Next | p. 185 |
| Much Ado--MacWorlds Lamentable, Laudable, and Laughable | p. 203 |
| Discontended Winter--A Reorganization I Don't Want but Must Do | p. 225 |
| A Very Palpable Hit--Steve Jobs Reveals His Hand | p. 236 |
| A Pound of Flash--People Who Want a Piece of Apple | p. 245 |
| Bullets Wrapped in Fire--I Am Dismissed | p. 260 |
| Epilogue: Tomorrow and Tomorrow and Alas, Poor Apple | p. 273 |
| Acknowledgments | p. 285 |
| Index | p. 291 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
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