Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
by Anderson, ChrisEdition: 1st
Format: Paperback
Pub. Date: 2010-04-20
Publisher(s): Ingram Book Co
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Summary
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Book jacket.
Author Biography
Chris Anderson is the author of the international best-seller The Long Tail. He is the editor in chief of Wired magazine and was a U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California.
Table of Contents
| Preface to the Paperback Edition | p. xi |
| Prologue | p. 1 |
| The Birth of Free | p. 7 |
| What Is Free? | |
| Free 101 | p. 17 |
| A Short Course on a Most Misunderstood Word | |
| The History of Free | p. 34 |
| Zero, Lunch, and the Enemies of Capitalism | |
| The Psychology of Free | p. 55 |
| It Feels Good. Too Good? | |
| Digital Free | |
| Too Cheap to Matter | p. 75 |
| The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable | |
| "Information Wants to be Free" | p. 94 |
| The History of a Phrase That Defined the Digital Age | |
| Competing with Free | p. 101 |
| Microsoft Learned How to Do It Over Decades, but Yahoo Had Just Months | |
| De-Monetization | p. 119 |
| Google and the Birth of a Twenty-First-Century Economic Model | |
| The New Media Models | p. 135 |
| Free Media Is Nothing New. What Is New Is the Expansion of That Model to Everything Else Online. | |
| How Big is the Free Economy? | p. 162 |
| There's More to It than Just Dollars and Cents | |
| Freeconomics and the Free World | |
| Econ 000 | p. 171 |
| How a Century-old Joke Became the Law of Digital Economics | |
| Nonmonetary Economies | p. 180 |
| Where Money Doesn't Rule, What Does? | |
| Waste is (Sometimes) Good | p. 190 |
| The Best Way to Exploit Abundance Is to Relinquish Control | |
| Free World | p. 199 |
| China and Brazil Are the Frontiers of Free | |
| What Can We Learn from Them? | |
| Imagining Abundance | p. 208 |
| Thought Experiments in "Post-Scarcity" Societies, from Science Fiction to Religion | |
| "You Get What You Pay For" | p. 215 |
| And Other Doubts About Free | |
| Coda | p. 237 |
| Free in a Time of Economic Crisis | |
| Free Rules | p. 241 |
| The Ten Principles of Abundance Thinking | |
| Freemium Tactics | p. 245 |
| Fifty Business Models Built on Free | p. 251 |
| Notes | p. 255 |
| Acknowledgments | p. 263 |
| Index | p. 269 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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