As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, The Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the third edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new expanded edition also provides much needed information on developing a case for support, giving trends, donor motivations, planning, setting up a development operation, impact of new technologies on fundraising, return on investment estimates, workflow timetables, And The importance of the Internet. This primer remains a must-have for anyone new -- staff or volunteer -- To The fundraising field, those wishing to expand their fundraising knowledge, those working in supporting foundations, or those contemplating taking the CFRE exam. New To The Third Edition : CD with forms and templates easily adaptable for use in print and electronic formats Thoroughly updated chapters, including new information on email and online fundraising Development-related policies and procedures and position descriptions A new chapter on Fundraising with Chapters or Affiliates New case studies, samples and tools Updated references and citations Updated glossary Click on Additional Resources to View Sample Chapters!

Chapter1 Ensuring the Future of Philanthropy--An American Tradition--Through Accountability and Ethical Fundraising
Chapter2 The Many Roles of Board, Staff, and Volunteers in Fundraising
Chapter3 Building a Professional Development Operation
Chapter4 Your Fundraising Database--A Tool for Success
Chapter5 Developing and Evaluating Your Fundraising Plan
Chapter6 Building Relationships for Your Organization through Annual Giving
Chapter7 Using Direct Mail, Telemarketing and the Internet to Build a Donor Base
Chapter8 Prospect Research
Chapter9 The Use of Personal Solicitation in Major Gift Fundraising
Chapter10 Corporate Fundraising
Chapter11 Raising Money from Foundations
Chapter12 Special Events - The Fun in Fundraising
Chapter13 Fundraising Communications - Electronic and Print
Chapter14 Capital Campaigns
Chapter15 The Basics of Planned Giving
Chapter16 Association Foundation Fundraising
Chapter17 Fundraising with Chapters or Affiliates
Chapter18 Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs
Chapter19 Fundraising as a Career
Appendix Compliance with Fundraising Laws and Regulations