Get Your Price! Value-Based Strategy for Capital Equipment Companies,9781483565804

Get Your Price! Value-Based Strategy for Capital Equipment Companies

by
ISBN13: 9781483565804
ISBN10: 1483565807
Format: Hardcover
Pub. Date: 2016-06-30
Publisher(s): Bookbaby
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Summary

Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you. Get Your Price! is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.

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