Getting It Printed

by ;
Format: Paperback
Pub. Date: 1999-03-01
Publisher(s): North Light Books
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Summary

Getting It Printed is a practical, jargon-free guide to staying on schedule, controlling costs, and getting quality results.

Table of Contents

ONE PLANNING FOR RESULTS
2(14)
Precision planning
2(3)
Timely scheduling
5(1)
Optimal quantities
5(1)
Compelling quality
6(1)
Matching cost and value
7(1)
Planning your workflows
8(2)
Service expectations
10(1)
Involving your printer
11(1)
Working with production managers
11(1)
Copyright concerns
12(4)
TWO USING TYPE AND GRAPHICS
16(8)
Fonts, faces and families
16(1)
Basic type fonts
17(2)
Describing type
19(1)
Producing type
20(1)
Screen tints
21(2)
Reverses and overprints
23(1)
Illustrations
23(1)
THREE MASTERING COLOR
24(14)
The magic of color
25(1)
Proper viewing conditions
26(1)
The language of color
27(3)
RGB and CMYK
30(1)
Spot and process color
31(1)
Color builds
32(1)
Color reference systems
32(4)
Ensuring color quality
36(2)
FOUR CONTROLLING PHOTOGRAPHS
38(20)
Images from film
40(3)
Digital originals
43(1)
Halftones
43(6)
Duotones
49(1)
Separations
49(3)
RGB to CMYK
52(6)
FIVE PREPRESS WORKFLOWS
58(20)
Application files
59(2)
File formats
61(2)
Working with prepress services
63(1)
Preflighting files
64(1)
Preparing files for press
65(3)
Film and flats
68(1)
Proofs
69(2)
Proofing technology
71(3)
Remote proofing
74(1)
Costs and brands
74(1)
Plates
75(1)
Saving prepress work
76(2)
SIX PAPER AND INK
78(32)
How mills make paper
79(3)
Grades, ratings and brands
82(1)
Samples and dummies
83(1)
Printer/merchant relationships
84(4)
Reducing waste and spoilage
88(1)
How paper looks
88(2)
How paper feels
90(1)
How paper is measured
91(6)
Bond and writing
97(1)
General purpose offset
98(1)
Luxurious text
99(1)
Sophisticated coated
100(4)
Sturdy cover
104(1)
Miscellaneous grades
104(2)
Specifying paper
106(1)
Printing inks
106(2)
Protective coatings
108(2)
SEVEN OFFSET PRINTING
110(18)
Best for most jobs
111(1)
Press components
111(3)
Press types, sizes and features
114(3)
Quality expectations
117(4)
Miscellaneous quality problems
121(2)
Successful press checks
123(5)
EIGHT OTHER PRINTING METHODS
128(12)
Print on demand
130(1)
Ink-jet
131(1)
Flexography
132(1)
Letterpress
132(2)
Screen
134(2)
Gravure
136(1)
Engraving
136(2)
Thermography
138(2)
NINE FINISHING AND BINDING
140(20)
Imaging in bindery
141(3)
Cutting and trimming
144(1)
Drilling and punching
145(1)
Scoring and perforating
145(1)
Folding
146(1)
Collating
146(2)
Laminating
148(1)
Adhesive bindings
148(4)
Mechanical bindings
152(2)
Case binding
154(2)
Selective binding
156(1)
Converting
156(1)
Packing
157(1)
Final counts
158(1)
Storage and transit
158(2)
TEN WORKING WITH PRINTERS
160(21)
Your regular printers
161(1)
Occasional printers
162(1)
Specialty printers
163(1)
Printing away from home
164(1)
In-plant printers
165(1)
Locating printers
166(1)
Locating printing buyers
167(1)
Pricing practices
168(1)
Requesting estimates
169(1)
Evaluating quotations
170(1)
Interpreting alterations
171(2)
Negotiating problems
173(5)
Industry quality guidelines
178(1)
Clarifying trade customs
179(2)
Glossary 181(14)
Index 195

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