The Global Village,9780879727727

The Global Village

by ;
ISBN13: 9780879727727
ISBN10: 0879727721
Format: Paperback
Pub. Date: 1998-08-01
Publisher(s): Popular Pr of Bowling Green State
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Summary

In a world that is witnessing the explosive forces of individualism, tribalism, cultism, religion, nationalism, and regionalism, can the “global village” concept as envisioned by Marshall McLuhan have any meaning or hope for fruition? Do the media merely electronically override the stronger forces of basic human expression without in any way changing them?
    The Global Village offers fifteen essays by leading scholars and thinkers who weigh the pros and cons and come up with individual conclusions as well as a consensus. Included are “Turning McLuhan on His Head” by James E. Grunig, “The Vanishing Global Village” by Ray B. Browne, and “Global Village—Writ Small” by Marshall Fishwick. This book speaks to concerns in journalism, media, popular culture, and communications.

Table of Contents

Forewordp. 1
Introductionp. 9
Turning Mcluhan on His Headp. 14
The Vanishing Global Villagep. 24
The Complexities of Cultural Globalization Revisitedp. 36
Global Villages, Global Economies: Rethinking Mcluhanp. 57
Mtv's Global Footprintp. 66
Localizing the Global Village: Lessons from the Blacksburg Electronic Villagep. 79
The Global Village-Writ Smallp. 93
Missionaries in the Global Villagep. 107
The Endurance of Regionalism and Stateless Nationalisms in Literature: a Global Studyp. 119
Navigating Globally: a Guidance System Called: Comparative Culture Studiesp. 134
Border and Borderless Culture: A Study of the Process of Recreation and Maintenance of Ethnic Boundary in a Global Societyp. 146
S?o Paulo as a Global City? Applying Some World City Hypotheses in the Peripheryp. 164
Hot Cars and Cool Media: The Swedish Raggare Subculturep. 181
Pointless Name Change Is Stirring Up Pakistanp. 207
In Praise of Ned Luddp. 209
Contributorsp. 221
Table of Contents provided by Publisher. All Rights Reserved.

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