A Graphic Design Student's Guide to Freelance Practice Makes Perfect
by Hannam, BenEdition: 1st
Format: Paperback
Pub. Date: 2012-10-09
Publisher(s): Wiley
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Summary
Practice Makes Perfect: A Graphic Design Student's Guide to helps graphic design students freelance while in college in order to contextualize the material they are learning in their graphic design classes. In doing so, the material in the text assist graphic design students in rounding out and refining their overall education. The book fills an existing gap in the literature connecting the new graphic design college student and the business world. Practice Makes Perfect takes students of all academic levels and challenges them to work with a client in order to compliment their academic endeavors, make money and understand the graphic design profession on a deeper level.
Author Biography
BEN HANNAM is an Assistant Professor in the Visual Communication Design Program at Virginia Tech and the founder of the design firm Accomplish Studios, LLC. He has won numerous awards for his graphic design work and teaching, and lectures internationally on topics such as freelance graphic design, graphic design pedagogy, and experiential learning environments.
Table of Contents
Accessing Digital Files Online vii
Preface ix
Acknowledgments xiii
1 INTRODUCTION
Filling in the Gaps in Your Education 2
Don’t Wait Until You Graduate 4
About This Book 6
2 WHY SHOULD YOU FREELANCE?
Balancing Creativity and Commerce 9
Escaping the Project Mode Mentality 10
Working for Money 18
Working for Trade 23
Enhancing Your Portfolio 24
Learning to Fail 25
Experience the Thrill of Owning a Business 27
3 PLANNING YOUR BUSINESS
Writing a Business Plan 30
Performing a SWAT Analysis 31
Identifying External Factors 39
4 I HAVE A BUSINESS PLAN. NOW WHAT?
Choosing a Business Name 43
Talk to a CPA & Fill Out Your LLC Paperwork 49
Applying For An Employer Identification Number 50
Opening a Business Checking Account 52
Getting a Business License 53
5 BEGINNER-THERE’S A FIRST TIME FOR EVERYTHING
Goals for Beginning Freelancers 55
Equipment to Purchase 56
How Do You Find Your First Client 60
What Type of Work Should You Do 61
Writing a Contract 68
Understanding What’s In Your Contract 70
Meeting Your Client 76
Creating Sketches & Concepts 78
Showing Your Client Your Sketches 82
Delivering Your Proof 83
Delivering The Final Product 86
Sending An Invoice 88
Lather, Rinse, Repeat 88
6 INTERMEDIATE-GAINING MOMENTUM
Goals for Intermediate Level Freelancers 91
Equipment to Purchase 92
How Do You Find Clients 96
What Type of Work Should You Do 109
Establishing an Internal Workflow System 116
Creating a Master Client List 116
Creating a Master Job Tracking List 117
Tracking Your Jobs 118
Archiving Your Work 120
Creating a Business Card 123
Working with Vendors 127
Managing Your Time 130
Documenting Your Process 131
Finding an Internship 137
Ethical Considerations 138
7 ADVANCED-STRETCHING YOUR WINGS
Goals for Advanced Level Freelancers 143
Equipment to Purchase 144
Types of Clients You Should Work With 149
Creating an Web Presence for Your Company 154
Planning For What Comes After School 156
Choosing the Right Portfolio For the Job 157
Choosing the Right Portfolio Pieces 163
Creating a Monthly Budget 169
Creating a PDF Portfolio 171
Submitting a PDF Portfolio 172
What to Say In Your Letter of Interest 173
8 MOVING FORWARD
Writing a Resume 183
Preparing For an Interview 191
Negotiating an Offer 200
Tips From Professionals 202
EPILOGUE 9
Looking Back on Your Experience 211
Index 215
Resources 219
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