The Harvard Entrepreneurs Club Guide to Starting Your Own Business

by
Edition: 1st
Format: Paperback
Pub. Date: 1999-02-17
Publisher(s): Wiley
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Summary

The only complete resource for undergraduates, graduates, and any soon-to-be small business owner Take a look at college campuses today and you2ll find the next group of hopeful young entrepreneurs. With the growing trend of college students and recent graduates desiring to run their own businesses, a group of bright minds from Harvard realized the need for a "how-to" manual for these young people, who often have thin wallets and very little professional experience. Written by Poonam Sharma and fellow members of the Harvard Entrepreneurs Club, this guide explains in an understandable, non-scholarly manner the steps involved in successfully starting a business. Topics covered include where to get ideas, the business plan, financing, legal protection, identifying and targeting a particular market, advertising, researching the industry, business ethics, and ten stories of undergraduates who have made it.

Author Biography

Poonam Sharma and are the authors of The Harvard Entrepreneurs Club Guide to Starting Your Own Business, published by Wiley.

Table of Contents

Foreword xiii
Michael Bloomberg
Introduction 1(15)
Poonam Sharma
Background and Purpose of the Guide 2(2)
The Harvard Entrepreneurs Club 4(5)
Reminder: School Regulations 9(3)
Topics Discussed in the Guide 12(3)
Conclusion 15(1)
1 Think Like an Entrepreneur
16(38)
Poonam Sharma
The Qualities of an Entrepreneur
16(25)
What's the Big Idea?
41(6)
Myths about the Entrepreneur
47(3)
Dos and Don'ts
50(2)
Conclusion
52(2)
2 Marketing Your Product
54(27)
Ngina Duckett
What Is a Marketing Strategy?
54(2)
The Customer: The Center of Your Marketing Strategy
56(2)
Networking
58(1)
Marketing Is Dynamic
59(2)
Steps in the Marketing Strategy
61(9)
Methods of Marketing
70(6)
The Marketing Plan: Putting It All Together
76(4)
Conclusion
80(1)
3 Financing Your Dream
81(32)
Anthony Perrault
Venture Capital
83(16)
Angel Investors
99(5)
Alternative Financing
104(5)
Loans
109(3)
Conclusion
112(1)
4 The Business Plan
113(37)
John Turlais
Why a Business Plan Is Necessary
113(2)
The Goals of a Business Plan
115(3)
General Tips on Writing a Successful Business Plan
118(4)
The Business Plan
122(24)
Conclusion
146(4)
5 The Importance of Industry
150(26)
Steven Chang
A Broader Perspective
151(7)
Competitive Intelligence
158(9)
Surf's Up: The Industry Climate
167(3)
Predictability and the Baby Boom
170(2)
Economics 101
172(2)
Biz Quiz
174(1)
Conclusion
174(2)
6 Protecting Yourself
176(27)
Carsten Schwarting
Choosing a Legal Structure for Your Business
177(17)
Copyrights
194(1)
Patents
195(2)
Conclusion
197(6)
7 The Faces of Success
203(31)
Greg Tseng
Kevin Carlson
204(2)
Wellie Chao
206(3)
John Chuang
209(4)
Ian Eslick
213(3)
Jacob Farmer
216(3)
Gregg Favalora
219(2)
Amar Goel
221(3)
Krisztina Holly
224(3)
Mike Itagaki
227(3)
Joshua Kanter
230(3)
Conclusion
233(1)
8 The Business Ethic
234(13)
Poonam Sharma
What Is a Business Ethic?
234(8)
Questions You Should Ask Yourself
242(3)
Conclusion
245(2)
Notes 247(2)
Index 249

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