CONTENTS
List of Illustrations
List of Tables
PREFACE
Chapter 1: Wilbur Schramm and the Founding of Communication Study
PART I: EUROPEAN BEGINNINGS OF COMMUNICATION STUDY
Chapter 2: Charles Darwin and Evolutionary Theory
Chapter 3: Sigmund Freud and Psychoanalytic Theory
Chapter 4: Karl Marx and the Critical School
PART II: THE GROWTH OF COMMUNICATION STUDY IN AMERICA
Chapter 5: The Chicago School
Chapter 6: Harold Lasswell and Propaganda Analysis
Chapter 7: Paul E Lazarsfeld and Mass Communication Effects
Chapter 8: Kurt Lewin and Group Dynamics
Chapter 9: Carl Hovland and Persuasion Research
Chapter 10: Norbert Wiener and Cybernetics
Chapter 11: Claude E. Shannon's Information Theory
PART III: ESTABLISHMENT OF THE COMMUNICATION FIELD
Chapter 12: Wilbur Schramm and the Establishment of Communication Study
Principal Figures in the History of Communication Study
References
Index